How to Escape the “Analysis Paralysis” Trap in Product Discovery

Afonso Franco
Product Coalition
Published in
8 min readJun 5, 2023

--

A cartoon
Credit: cartoonresource / Adobe Stock

Endless refinement of your idea. Completely lost in customer insights. Drawn in data. And not much progress apart from more and more user interviews. In essence, you’re stuck. This is how analysis paralysis feels like. The problem? You don’t usually see it until it’s already too late…

--

--

VP of Product based in Norway. Product coach and geek 🤓 passionate about helping people thrive, tech, learning, and Product 👋