Three Ways to Create Value Every Product Person Should Know
And how to increase psychological value
Published in
3 min readAug 23, 2022
Leather notebooks bewitch me, why? They are functional, but not much more than other notebooks. Economic choices they are not. I do, however, like how they make me feel.
These notebooks give me psychological value; it’s an emotional thing, an identity thing, stronger than the resistance I feel from looking at the price tag.
And our willingness to pay for a product depends on how valuable we perceive the product to…
