ONE THING on DRIs

At your organization, who is the ultimate owner of a project? It can be a product manager, or someone else. At companies like Apple, that person is called the “directly responsible individual,” or DRI (Orwellian?). Every project is assigned to a DRI who’s ultimately held accountable for the success or failure of the project.


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DRIs are leaders, really useful for:

  • cross-functional teams, where there are people from different departments

  • complex decisions or projects where a lot of input and information is necessary,

  • delegating decisions close to the data (the customers’ feedback or the business line)

The DRI aligns, communicates, asks and decides. You can learn more in an interview I did on Stakeholders Management with Softbinator Technologies.

Does your organization work this way? Should it? Tell me a story

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