Archetypes of Product Creators

Unpacking the different types of product development professionals

Phil Araujo - The Product Hero
Product Coalition
Published in
8 min readJun 10, 2023

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Do you prefer to work in a big organisation or on a small scale? Do you like a startup’s energy and unpredictability, or do you choose to know what’s coming?

I have encountered hundreds of product creators in my life. They could have a background in tech or sales, managing large teams or starting their business.

There is something unique about them, and I learnt from all of them.

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10+ yrs of expertise into lifestyle wins to empower people from Zero to Hero | 600+ taught successful products philosophy| Real, no fluff! social.philaraujo.com