Sat.Jul 23, 2022 - Fri.Jul 29, 2022

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Product Lifecycle Marketing 101: What Is It, the 5 Stages, and Marketing Strategies for Each Stage

Userpilot

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. In this article, we will be covering everything you need to know about the product life cycle.

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Whatchu Know About Me: What Is a Digital Identity

The Product Coalition

Digital identities are hard to establish and even harder to secure. They have taken over physical verification, and they go beyond the digital ecosystem. Photo by Kyle Glenn on Unsplash There is a need to establish digital identities that mirror real life, so, let’s go about breaking down how technology can answer who you are and how can you be trusted.

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Intercom’s Sanj Bhayro on creating the right foundation to help businesses scale

Intercom, Inc.

Growth is arguably the most defining and sought-after trait of technology companies. Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. However, growth is seldom linear, as is all too clear in the current economic climate. It fluctuates, plateaus, goes up and down with each new round of funding, new competitor, new technological leap – or even a global pandemic or economic downturn.

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Beyond Amazon.com: Amazon-as-a-Service

Mind the Product

Amazon recently announced a "Buy with Prime" option that will allow Amazon's prime members to purchase off Amazon's website in other participating online stores. How is Amazon able to offer such services externally? What is the real business strategy plan at play here? [.] Read more » The post Beyond Amazon.com: Amazon-as-a-Service appeared first on Mind the Product.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Dance of Product

The Product Guy

Getting the team to work in a more process orientated way can be a magical and mysterious dance. Watch and learn more from product management expert, Benny Reich.

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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement.

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World Product Day 2022: Product insights from around the globe

Mind the Product

On Tuesday 19th July 2022, the global product community came together to celebrate World Product Day. A lot of fun was had, many insights were shared, and a huge amount of learnings were posted online for us all to improve our product crafts together. Here are some of the highlights from the day, including talks [.] Read more » The post World Product Day 2022: Product insights from around the globe appeared first on Mind the Product.

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Usability Testing Best Practices

UserInterviews

Straight from our internal UX research playbook: A quick guide to conducting usability tests to help answer the question “can people actually use this thing?

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Want to make your digital transformation project successful? Here are 3 things that work.

The Product Coalition

Firstly, what do I mean by ‘digital transformation’ ? Digital transformations aim to leverage technology and improve time to market, responsiveness to customer feedback and make business processes more efficient. No doubt you’ll have been involved in one such project, or heard war stories about them. These programmes of work usually involve big architectural and operational changes, a timeline that spans at least a year, a small army of people and give or take a few million.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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What is customer success?

Intercom, Inc.

Customer success is a business effort to help your customers achieve their objectives. . As the name implies, customer success involves working with your customer to discover how your products and/or services can best empower them to reach their goals and objectives. . Often, this means anticipating your customers’ needs and wants, and taking proactive steps to outperform their expectations. .

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SUNDAY REWIND: The biggest challenge for product managers?

Mind the Product

What is your biggest challenge as a product manager? The million-dollar question had Christian Bonilla thinking. He, therefore, decided to publish his key findings and his thoughts on this matter, which is what we’ll be delving into for this Sunday Rewind episode. [.] Read more » The post SUNDAY REWIND: The biggest challenge for product managers?

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Keep track of innovations in digital banking

Roy Madden

Market Intelligence. With Feedly’s new Neobanks AI model, you can effortlessly keep up with the growth and strategies of the world’s top 350 neobanks. The new Feedly Neobanks Leo Concept is a handy list of the top 350 digital banks. This new Machine Learning model will help you: Track new trends and innovations across fintech Spot new investment opportunities Discover potential partners to work with.

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Objectives and Key Results (OKRs): Rewarding Effort over Outcomes

The Product Coalition

Ever since OKRs have been popularized we have seen a movement of measuring “outcomes over output.” That needs to be challenged. Continue reading on Product Coalition ».

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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4 ways your support team can boost efficiency and do more with less

Intercom, Inc.

In uncertain economic times, it’s even more important to build a strong, resilient business. And the key to business resilience in 2022? Excellent customer experience. Recent research from Harvard Business Review Analytic Services reveals that 88% of survey respondents believe that customer engagement has a significant impact on their organization’s bottom line.

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July’s top product management content

Mind the Product

Despite the memories of our previous #mtpcon are slowly fading and #mtpcon London being so close yet so far, this hasn’t limited the high-quality pieces of content that we saw in the month of July. Here were the most popular pieces of Insider content on Mind the Product for the month! [.] Read more » The post July’s top product management content appeared first on Mind the Product.

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The Critical Startup Skills You Might Be Overlooking — And How to Bring Them Into Focus

First Round Review

We’ve combed the extensive Review archives for tactical guidance from some of the sharpest folks we know on how to get better at specific startup skills you’re probably discounting. Leaders like Annie Duke, Liz Fosslien, Brie Wolfson and more share tactical ideas for putting more focus onto the critical development areas you might be overlooking.

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Execution: Don’t Mistake Motion for Progress

The Product Coalition

Let’s discuss frameworks and successful strategists in order to optimize our capabilities to get sh!t done. Operation Overlord (Allied invasion of Normandy), a masterful example of excellent execution. Execution is strategy’s less sexy, but equally important conjoined twin; it is the yin to strategy’s yang; neither can survive without the other. So why is it that strategy receives so much more love from business leaders and authors?

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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What is customer activation?

Intercom, Inc.

Customer activation is the process of motivating prospects or customers to take the next step in the customer journey or customer lifecycle. This is sometimes referred to as user activation. Whether interacting with new customers or helping to re-engage dormant ones, customer activation is a crucial initiative designed to help people get the most value out of your business. .

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394: How product managers master the art of questions – Tony Poon

Product Innovation Educators

Ask the right questions to uncover your customers’ problems. Today we are talking about one important skill that separates great product managers and innovators from the rest. It is the same skill that separates great leaders from the rest. It is also seen in great friends. What is that skill? I’m going to leave you in suspense for a moment and first introduce our guest.

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4 Keys to Leveling up your Product Leadership

ProductBoard

In our 2021 Product Excellence Report, we found that product leaders are 58% more likely than their teams to report that they have a clear product vision and strategy. How do you get the whole team to think like a product leader, always keeping the product vision and strategy in the back of their mind no matter what it is they’re working on? It takes unique leadership skills that can inspire your.

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The Story Spine: How to Structure Better Product Stories

The Product Coalition

Writing user stories is a good practice, but for articulating business outcomes, they are not enough. Let’s talk about how to share a compelling product narrative. Once upon a time, I thought writing a good set of agile user stories with specific Given/When/Then acceptance criteria was the most important part of a product person’s job. I had recently made the switch from software engineering to product and was committed to spelling out requirements in a user-centric way that engineers could unde

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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What is conversational AI?

Intercom, Inc.

Conversational AI (artificial intelligence) is technology that simulates the experience of person-to-person communication for users, either through text-based or speech-based inputs. The AI component is crucial. Unlike traditional conversational technologies, which deliver pre-written scripts and dialogues to users when prompted by specific keywords, conversational AI recognizes and responds to the content of a user’s query by leveraging two complementary artificial intelligence technologies: na

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Active vs Passive Customer Feedback: Which is Better for SaaS?

Userpilot

In this article, I’ll show you which feedback approach is better for your SaaS and the right tools for collecting it. Let’s jump right in. TL;DR. Customer feedback is the data you collect on customers’ evaluation of your product/services. Feedback is essential for SaaS companies because it helps product teams improve the user experience. Both active and passive approaches give you valuable insights, and you need them to balance your customer feedback strategy.

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Website redesign: a comprehensive guide for your success

UX Studio

Did you know that 50% of internet users consider the website design to be deciding for a compelling brand image? If it’s outdated, doesn’t work well on all devices, and so on, it can influence visitors’ perception of your brand. So much so that they start wondering if they should trust your business or not. Sometimes a few simple and quick adjustments can solve your problems.

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The Physics of Managing Research & Development (R&D)

The Product Coalition

In R&D management, physical mechanics would be the way we manage resources and the results. This piece was inspired by a friend of mine, a successful entrepreneur. We discussed various entrepreneur challenges, and he mentioned that the hardest thing he encounters daily as a co-founder and CTO is understanding the organization’s physical mechanics.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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What is call deflection?

Intercom, Inc.

Call deflection is a technique used to redirect a portion of your incoming customer service calls to digital support channels in order to reduce the burden on your call center employees. This has benefits for both your customers and your team, helping to alleviate high volumes of calls while allowing customers to reach a solution faster. What does call deflection mean?

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How to Collect Qualitative Feedback in SaaS

Userpilot

Are you thinking about using qualitative feedback to gauge the success of your SaaS business? You’re not alone. While some product managers focus solely on quantitative data, one can argue that qualitative data is just as important because it reveals what customers feel about a SaaS product. So let’s dive into qualitative feedback and learn what it’s all about and how you can use it to grow your business and improve customer engagement.

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How to reinvent your product growth strategy for the tech downturn

Andrew Chen

Why you’ll need to rethink your user growth strategy. Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. In a bull market, the focus is on top line growth. You often want 2-3x YoY for a a new product in its first few years, and even faster when its right out the gate. High growth and high burn are fine.