How to Create Product Key Performance Indicators (KPIs)

Best way to create meaningful KPIs to measure success

Filipe Rigueiro
Product Coalition
Published in
10 min readDec 19, 2021

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Product KPIs — illustrations by Storyset

What is a KPI

A KPI (Key Performance Indicator) is a measurable value that displays how accurately a business succeeds at a critical business objective.

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Senior Product & Data Analyst. Writing about Product Management, Data, Dashboarding and AI 🇵🇹 🇬🇧 🇳🇱. Buy me a ☕️@ https://Ko-fi.com/filiperigueiro