It’s Far Easier To Keep a Customer Than Earn a New One
Here are lessons learned in regard to what it takes to achieve B2B customer retention at ninety percent or higher.
Published in
7 min readJan 31, 2024
At my old firm, I contributed to a team effort that resulted in retention well above ninety percent — a necessity for our business model. Heck, reducing churn is a necessity for any…
