You Might Think Your Product Doesn’t Need a Strategy. Here’s Why You’re Wrong.

What separates “cool” tech from a sustainable business.

Michael H. Goitein
Product Coalition
Published in
9 min readFeb 16, 2024

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This team focused on customer needs & strategy over just technology. Image via Midjourney.

Everyone is obsessed with tales of the hottest VC ventures bringing their “game-changing” products to market. But more often than not, these romanticized stories are carefully constructed to hide the truth.

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Aligning Strategy, Product & Lean/Agile Delivery for maximum value | Enterprise Agile, OKRs & Product Coach at @keybank | https://michaelgoitein.substack.com/