Designing for Future Signals

What are future signals and why they can be used to anticipate uncertain futures.

Tremis Skeete
Product Coalition
Published in
4 min readMay 6, 2021

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Source: https://www.thisismilk.co.uk/

When talking about the future, product and data science specialists engage in activities of observation, negotiation and speculation. But how do they perform these activities towards gathering the right kinds of information? Where does one begin to look at data within the complex…

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