Sat.Sep 14, 2013 - Fri.Sep 20, 2013

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Making the jump

Product Manager in Heels

Next May I'll officially be complete with my MBA from Babson College , which means it's time to start thinking about my next career move. As a product manager and senior product manager, I have been responsible for products ranging from software to SAAS products to e-commerce sites, always sitting under the technology branch of the company. One of the components of the MBA program is a strategy course which provides insight into what the CEO thinks about.

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3 Reasons Better Products Don't Always Win

Sachin Rekhi

One lesson entrepreneurs often learn the hard way is that even if they build a product that is better than the established players in the space, it doesn’t always result in them winning the market. I wanted to highlight the three most common reasons I see this occur and ways to mitigate these challenges. The Cost of Switching. It’s costly for users to switch from their existing solution to a new player’s product and I don’t mean just in terms of any dollars spent on actually switching.