Prioritization is about Confidence, not Value

Ant Murphy
Product Coalition
Published in
7 min readJun 8, 2020

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Defining value: the most ambiguous word in product development” was the title of a post by Jeff Gothelf at the beginning of last year. If there was the battle for the most ambiguous term in product I’d have ‘value’ take second place to ‘MVP’ but as far as single words go, ‘value’ takes the podium.

In all honesty ‘value’ has made it on my list of trigger words.

It’s just so vague — what kind of value are you referring too? — “Business value”, “user value”, “customer value”, “organizational value”, etc — there are just so many…

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