Sat.Mar 19, 2016 - Fri.Mar 25, 2016

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Don't Ship the Org Chart, Part 2 – Bringing the Donuts 03/23/2016

Ken Norton

How do you organize engineering around use cases? -. In an earlier newsletter, Don’t Ship the Org Chart, I encouraged you to organize your PM team the way your customers see the world, not around your code repository. I received several noteworthy responses and would like to share two with you. Organize engineers around use cases too Noah Weiss.

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The Dead-weight Loss in Loyalty Programs

The Product Coalition

Can the world live without loyalty programs? To the business this means more loyal customers, more repeat purchases and more transactions to understand customer behavior so that the shopping experience can be improved. So everyone wins, doesn’t it? Certain businesses believe loyalty program is the dynamo behind higher customer life-time value. However, creating this loyalty requires a form of “customer retention” spend.

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The state of growth hacking (Guest post)

Andrew Chen

[Hi readers, I recently met some amazing folks at Mixpanel – Justin Megahan and Amelia Salyers – who interviewed me for their “Grow and Tell” series. This was originally published on the Mixpanel blog , and I’m excited to re-publish it here too. Thanks to Suhail , founder/ceo of Mixpanel, for helping set this up. Hope you enjoy the interview.

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Welcome New TSIA Members! March Edition

TSIA

At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We'd like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional service disciplines TSIA has to offer.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Did your patient engagement platform catch a cold start?

Oren Steinberg

Patient engagement platforms are becoming more and more popular with healthcare providers and even pharmaceutical companies. The concept of patient engagement addresses unmet needs around a patient centric approach: empowering patients and family members to better manage their health and care. Sounds great, doesn’t it. So how come so many patient engagement platforms are still far from delivering on the promised value and ROI?

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Experience design and the creative revolution

dscout People Nerds

A dscout People Nerds interview with Dan Makoski.

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4 Critical Areas Support Organizations Need to Transform

TSIA

Support organizations have always been under constant pressure to deliver better service at a lower cost. This is especially true now, as the industry-wide trend of flat or declining product sales is prompting executives to call upon their support organizations to drive even more high-profit revenue. However, before this level of cost-effective improvement can be achieved, support service organizations must focus on transformation in four key areas.

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An Introduction to Product Discovery

Product Talk

I continue to be surprised by how many product managers aren’t familiar with dual-track development. I don’t care if you know the buzzwords or if you can define the difference between product discovery and product delivery. But if you work in product management, you should know that a fundamental shift has been happening in our field for years. And it’s time you start exploring that shift.

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User-centered design thinking and the product lifecycle: an interview with User Defenders’ Jason Ogle

UserTesting

Great experiences may feel magical, but they’re not magic. For every memorable and delightful user experience, there can be hundreds (if not thousands) of hours dedicated to research, prototyping, and designing. We sat down with Jason Ogle , champion of … The post User-centered design thinking and the product lifecycle: an interview with User Defenders’ Jason Ogle appeared first on UserTesting Blog.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Storyful’s Art and Science of Real-Time Discovery

Roy Madden

Storyful has become a leading expert in real-time discovery, monitoring and verifying social media conversations and content. Their 200-person global team helps news organizations and brands stay on top of current events as they unfurl. “We discover and verify the content from social media using our own technology and open source technology [editor’s note: including Feedly!

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11 ways to generate data-driven growth experiments

UserTesting

This post is an excerpt from The Product Manager’s Guide to Customer-Centered Growth. It’s the first step in a proven 5-step experimentation framework originally developed by HubSpot’s VP of Growth, Brian Balfour. Enjoy! Every company wants to grow their … The post 11 ways to generate data-driven growth experiments appeared first on UserTesting Blog.

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How to set OKRs for your growth team: a brief introduction

UserTesting

“Growth is a system, not a bag of tricks”. —Andrew Chen , Head of Supply Growth at Uber. Growing your product isn’t about one-off tactics, secrets, or hacks. Sustainable growth comes first from building a ‘must-have’ experience. And then … The post How to set OKRs for your growth team: a brief introduction appeared first on UserTesting Blog.

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11 ways to generate data-driven growth experiments

UserTesting

This post is an excerpt from The Product Manager’s Guide to Customer-Centered Growth. It’s the first step in a proven 5-step experimentation framework originally developed by HubSpot’s VP of Growth, Brian Balfour. Enjoy! Every company wants to grow their … The post 11 ways to generate data-driven growth experiments appeared first on UserTesting Blog.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to set OKRs for your growth team: a brief introduction

UserTesting

“Growth is a system, not a bag of tricks”. —Andrew Chen , Head of Supply Growth at Uber. Growing your product isn’t about one-off tactics, secrets, or hacks. Sustainable growth comes first from building a ‘must-have’ experience. And then … The post How to set OKRs for your growth team: a brief introduction appeared first on UserTesting Blog.

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What makes retail apps succeed or fail?

UserTesting

Retail apps are growing in popularity, leaving many retailers scrambling to claim their slice of the m-commerce pie. But simply having an app doesn’t guarantee a retailer will actually see an impact on the bottom line. Many apps fail to … The post What makes retail apps succeed or fail? appeared first on UserTesting Blog.

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User-centered design thinking and the product lifecycle: an interview with User Defenders’ Jason Ogle

UserTesting

Great experiences may feel magical, but they’re not magic. For every memorable and delightful user experience, there can be hundreds (if not thousands) of hours dedicated to research, prototyping, and designing. We sat down with Jason Ogle , champion of … The post User-centered design thinking and the product lifecycle: an interview with User Defenders’ Jason Ogle appeared first on UserTesting Blog.