Intuition Demystified
Why being data-driven and using your intuition aren’t as different as you think
Published in
9 min readFeb 4, 2019
Data-driven, data-informed, KPIs, success metrics, A/B testing, prototypes, insights, intuition, market research, surveys, usability testing, gut, user empathy… How on earth is a team supposed to decide what to do next? I am going to tell you the answer (yes that’s right, I’m actually giving an…
