Sat.Jul 20, 2013 - Fri.Jul 26, 2013

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Weekly Digest Emails as an Effective Engagement Mechanic

Sachin Rekhi

I’m a firm believer that despite the growth of social networks and messaging app alternatives, email is far from dead as an important communication channel. Usage continues to grow with Google reporting over 425 million active users on Gmail and Microsoft with over 400 million on Outlook.com. It also remains one of the most effective channels for startups to drive user acquisition, engagement, retention, and monetization.