The Importance of Developing Personas in Product Design
Sachin Rekhi
OCTOBER 19, 2014
Sample personas from MailChimp. Personas are an important design tool that should be in the toolset of any product manager or designer. Personas are fictional characters developed to represent the different archetypes of users of your product. A persona typically describes the goals, pain points, behaviors, and psychology associated with members of a particular segment.
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