Sat.Oct 18, 2014 - Fri.Oct 24, 2014

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The Importance of Developing Personas in Product Design

Sachin Rekhi

Sample personas from MailChimp. Personas are an important design tool that should be in the toolset of any product manager or designer. Personas are fictional characters developed to represent the different archetypes of users of your product. A persona typically describes the goals, pain points, behaviors, and psychology associated with members of a particular segment.

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The State of Knowledge Management: 2014

TSIA

Originally published on Ragsdale's Eye On Service - Today at Technology Services World I am releasing the results of my August knowledge management survey both online, and in my Power Hour session at 4:15. The data shows that companies continue to find enormous potential in knowledge management, but are often thwarted by corporate culture, and tend to blame technology for process problems.