Why All Great Products Start Off Looking Terrible

Good ideas are commonplace. Good ideas that look terrible are rarer, but they are where the real value is: that’s what your competitors are overlooking

Gavrilo Bozovic
Product Coalition
Published in
10 min readJul 30, 2021

--

What do we talk about when we talk about innovation? The word innovation itself means “the introduction of something new.” But…

--

--

I design products and the teams that make them. Passionate about interdisciplinarity, early stage product development, and conditions where innovation happens