How to Really Write a Real Hypothesis

A hypothesis is not just busywork. Use this four-part framework if you really want to learn from experiments.

Jordan Lamborn
Product Coalition
Published in
4 min readApr 9, 2021

--

A scientist in a laboratory wearing a white lab coat studies a specimen.
Source

Bad hypotheses are everywhere.

I’ve seen some really bad “hypotheses.” Sometimes they might be written as a simple if-then statement: “If we make the button blue, then the…

--

--

Product Manager @ Slice. Curious. Learning, read/write on product management. ex-Expedia. Product School. PSPO I. https://www.linkedin.com/in/jordanlamborn/