North Star Metric — Measure the Right Thing

Sebastian Straube
Product Coalition
Published in
5 min readApr 30, 2021

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“What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so.”
(V. F. Ridgway 1956)

Ridgway clearly was onto something in 1956. Not everything that matters can be measured. Not everything that we can measure matters.

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🧑‍💻Business Agility & Product Advisor 💪 Product Strategy & Product Discovery Enthusiast ♥️ Loves to build extraordinary Products 📦