https://en.wikipedia.org/wiki/List_of_cognitive_biasesAs a founder / product leader / marketer – the biggest thing you can do to yourself and your business is to understand that you are biased.
Biased based on your life history, based on where you are, the context, your version of future etc.
This master list of cognitive biases is something you gotta keep visiting very frequently to really gauge where you are and what your biases are.
Cognitive biases are systematic patterns of deviation from norm or rationality in judgment, and are often studied in psychology and behavioral economics
