2018

Remove management-messaging
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Report templates for less status meetings

Folding Burritos

In my previous post , I described a way to think about our internal product communications, and how that can help us optimize our time and make us more effective as Product Managers. This is why I’m creating a tool designed specifically for Product Managers to streamline and automate many of their internal product communications.

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Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Revulytics

Instead of simply notifying users by email, it pushed in-app messages about the breach and let users know the application had been compromised through the application itself. Innovative companies like Under Armour recognize this, and are using customer communication channels like in-app messaging for risk management purposes.

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Back to Basics: Benefit-led Messaging

280 Group

The Perils of Feature-Led Messaging. We were discussing how to provide benefit-led messaging to both the customer that pays them, the mortgage company, and the customer that uses their product, the home buyers. The Power of Benefit-Led Messaging. Sending the Right Message. Phillip Kotler, the Father of Modern Marketing.

Messaging 174
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Live chat for business: everything you wanted to know about live chat but were afraid to ask

Intercom, Inc.

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. 53% of buyers are more likely to buy from a business they can message”. What is live chat?

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?

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Customer engagement guide: the what, why and how of effective messages

Intercom, Inc.

This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. The anatomy of an effective message. Example messages that facilitate customer engagement.

Messaging 202
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How to make product improvements

Intercom, Inc.

New message types. Awhile back, Intercom’s message style was a pop-up to start a conversation. There are times when that doesn’t cut it, for example: You want to send a message, not start a conversation. You want to send a rich message with images, etc. You don’t want to interrupt your user. New results view.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.

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Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. Creating user segmentation and testing in-product messaging to improve the user experience during the trial.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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A Simple Framework for Complex User Goals

Speaker: Hannah Stegen, Customer Service Manager, Crescendo

Join Hannah Stegen (she/her), Customer Success Manager at Crescendo, as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior. Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way.

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Leading Under Uncertainty

Speaker: Greg Coticchia, CEO & Founder of ENTRA

On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? In this session, we will discuss important tips for you as a Product Manager dealing with uncertainty. Product management is a team sport and trust amongst the team is even more essential. Hunker down?

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.