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“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies. Unfortunately, little has changed in the world of product management education, training or preparation to meet today’s high demand.

Education 217
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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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Product In The Enterprise – Alicia Dixon on The Product Experience

Mind the Product

Working in an enterprise gets much less respect – but being successful in a large firm is no picnic. The post Product In The Enterprise – Alicia Dixon on The Product Experience appeared first on Mind the Product. Working in an enterprise gets much less respect – but being successful in a large firm is no picnic.

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How to Scale Customer Success with Digital Customer Education

Gainsight

That being said, let’s take a deep dive into one of the most effective strategies to efficiently scale Customer Success: digital customer education. What’s Digital Customer Education? True digital customer education focuses on “why” customers should make the choice to use a product or feature. Let’s dive in.

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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. When designing personas for enterprise applications, here are some key aspects to keep in mind: Role-Specific Needs: Enterprise personas often represent users with specific job roles.

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How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult. Educate the Customer.

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Enterprise CS 101: Establishing Customer Success Quickly

Gainsight

In a world where SaaS and tech are transforming businesses with recurring revenue models and subscription-based products and services, even the most established enterprise players need to adapt. At a high level, r educing churn is the primary goal of customer success. But this is more than just a revenue transformation. .