280 Group

MARCH 2, 2021

You can think of the differentiation as “inbound” vs. “outbound.”. The Product Manager owning “inbound” communication – input from the market that drives the requirements for the product being developed. When separate individuals comprise these roles, both need an intimate understanding of the market the product is a part of.

Webinar 296

Webinar Outbound Product Management Product Manager 296

The Product Coalition

JULY 3, 2018

Support Hero is self-service knowledge base that helps companies educate their clients. Helping them to create and deliver a game changing user education experience that increases retention and engagement, while reducing customer relationship costs. Keep improving your support resources to educate your users over time.

Analytic Tools 60

Analytic Tools Feedback Software Education Embedded Analytics 60

The Product Bistro

NOVEMBER 13, 2021

Writing in markdown, and using 3rd party applications to promote, host images (at the beginning there was no built in media management capability) or do any of the myriad tasks that Wordpress handled for you was both liberating and educational. While I had been contemplating this for some time, I know that it can be tricky.

Analytic Tools 195

Analytic Tools Embedded Analytics Inbound Customer Experience 195

Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Intercom, Inc.

JANUARY 5, 2023

“Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’ ’ No inbound chat, no inbound email” Bill: Well, the one that keeps coming back to me is one that we came across looking at some articles.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

APRIL 3, 2024

Miro’s Resource Center excels with interactive guides that offer hands-on learning and showcase their educational commitment. Resource centers are a powerful tool for your customers, acting as a one-stop hub for all your inbound marketing efforts. Why do you need a resource center? User persona example.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Three, they are slow.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Intercom, Inc.

OCTOBER 26, 2021

Historically, the role of the inbound SDR (sales development representative) has been to gather qualification criteria. For website visitors who write in through live chat, our SDRs are assessing their use case, sharing educational content and jumping on discovery calls. We look for: SDRs who can create value.

Inbound 160

Inbound Product Research Customer Experience Technical Review 160

Userpilot

DECEMBER 19, 2022

Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later). You need an optimized website with all the information necessary to make an educated purchase decision.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

SEPTEMBER 5, 2022

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. Educating users on how to use your product. Educate customers about your product.

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

Intercom, Inc.

AUGUST 16, 2022

Effective support plays a significant role in retention – it’s an opportunity to delight and educate your customers, resolve their issues, and overall, improve the relationship they have with your brand. Plus, 65% of the average company’s revenue comes from existing customers – so it pays off in the long run to keep them happy.

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Intercom, Inc.

NOVEMBER 20, 2018

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas. Create compelling content to help generate leads.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

NOVEMBER 13, 2019

In search for a better solution, the team recently started using Custom Bots – our highly customizable bots for sales and support workflows – to reply to inbound requests and triage issues for the team. Education platforms often field questions from a wide variety of users, from instructors to students to administrators. The result?

Technical Review 143

Technical Review Customer Experience Reporting Tools Data Visualization 143

Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

DECEMBER 28, 2022

This episode is a fun and educational listen that will help you unleash the power of a warm smile, a well-timed eyebrow raise, or a knowing wink to show your customers you mean business. ?. Earlier this year we created Switch , Intercom’s personalized solution to high inbound call volume. Emojis are online communication gold.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product. Let me provide a couple of examples: I know someone who recently completed their Masters in Education and was interested in working for an ed-tech company.

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Userpilot

JUNE 13, 2022

The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. The Kalungi blog is about adopting SaaS strategies, including product marketing, inbound marketing, and content marketing. The product-led blog is perfect for people who want to learn more about product-led growth.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

BrainMates

SEPTEMBER 19, 2022

From education and workforce management to local communities, government, justice systems and beyond, they create people-centric technology that helps make the complex simple. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

ProductPlan

APRIL 27, 2021

Educational focus with inbound marketing. Our low-key educational approach to content allows product managers to learn about us through high-quality articles, books, webinars, and other content. For that reason, we launched with a completely self-service model and didn’t hire our first salesperson until years later in 2016. .

Customer Experience 56

Customer Experience Product Research Inbound Customer Feedback 56

Userpilot

OCTOBER 8, 2021

4) In-app contextual help that educates customers about the value of features over and over. The product-led growth model has numerous advantages over traditional sales and marketing for many SaaS providers: Lower customer acquisition costs : you don't need to spend a fortune on salaries for large inbound or outbound marketing teams.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Intercom, Inc.

JUNE 21, 2018

I ended up getting a job at Udemy, an online education marketplace that had just raised a seed round of funding. As an online education platform, your users (course instructors) are making a big bet, where it may take a while to see results. We were building an online education marketplace and wanted to build the Amazon for courses.

Outbound 183

Outbound Technical Advisors Weak Development Team User Testing 183

The Product Coalition

OCTOBER 29, 2018

Oh, remember to flip on the profile setting that indicates openness to new opportunities to multiply your inbound recruiting. inbound) Recruiter ?—?depending depending on the strength of your background, you’ll get varying levels of inbound recruiting on LinkedIn and in your inbox.

Inbound 60

Inbound Product Research Startups Weak Development Team 60

ProductPlan

SEPTEMBER 28, 2022

The marketing team, meanwhile, changes its approach to inbound marketing to be educational. At ProductPlan, we take a low-key, educational approach to content that allows product managers to learn about us through high-quality articles, books, webinars, and other content.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

JULY 2, 2022

Even if you’ve been in the market for long, you still want to invest in inbound marketing to educate potential customers and increase their chances of signing up with credit cards. New companies with insufficient social proof should exercise caution when using the opt-out method as they risk losing potential users.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Product Bookshelf

JANUARY 1, 2021

Sales-led companies begin with a content strategy, capture inbound traffic with landing pages, nurture those leads with email, hand-off to sales, and then close the deal through a high-touch sales process. Conversational bumpers help to educate users, invite them into the product, and upgrade them from free to premium.

Onboarding KPIs 62

Onboarding KPIs Customer Experience User Testing Software Review 62

Intercom, Inc.

NOVEMBER 7, 2019

If people aren’t looking for your solution, you have to educate them about the problem your product solves. If people aren’t looking for your solution, you have to educate them about the problem your product solves. The CIT send over accounts to inbound SCRs and outbound SCRs who are really at the tip of the spear.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. And you did that to pay for your own education? I worked in healthcare, finance, media, in education. Was that in Romania?

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product. Let me provide a couple of examples: I know someone who recently completed their Masters in Education and was interested in working for an ed-tech company.

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

The Product Guy

JUNE 25, 2018

I then discuss with my manager best practices for effectively and politely pushing back on inbound lower priority work from stakeholders while maintaining a great relationship with them. When we all work in harmony, the workplace transforms into an efficient, educational, and enjoyable environment. About Kennan Murphy-Sierra.

Product Management 120

Product Management Product Manager Reporting Tools Technical Review 120

Nulab

FEBRUARY 10, 2020

Getting backlinks, i.e. the inbound links that lead to your site from other sources. Optimizing your website for SEO purposes includes: Adding or editing content using proper HTML tags to increase its relevance for certain keywords and reduce or eliminate the barriers for search engines’ indexing activities.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Userpilot

MARCH 15, 2022

Inside Sales model: this requires you to have inside sales reps responsible for nurturing inbound leads and closing them. You’ll, however, need a good marketing team and a good marketing plan that will help drive users to your product. This is most common with B2B SaaS companies because they have a longer sales cycle.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Roy Madden

APRIL 1, 2016

Social selling is the idea of using content—mostly online—to help educate prospective customers, build a relationship with them, and help guide them to a purchase decision. Many of you are using feedly as your main hub to organize your favorite sources, feed yourself with daily reading, and then deciminate the best stories to your customers.

White Paper 43

White Paper Inbound Entertainment User Testing 43

Indicative

MAY 25, 2018

Jewell added that employers are also in a position to accept alternate education certificates, which could help open doors for those who were unable to gain skills through traditional schooling. When content resonates with a prospect, it’s what Giannattasio calls, “disruptive inbound.”

Research Software 53

Research Software Banking Certifications Customer Experience 53

Usersnap

JULY 11, 2021

There are a couple of reasons why customer care is a true growth hack for your business: If you are building a new product (which isn’t just a copy cat ) you’ll have to do a lot of educational work. And it will be a great inbound marketing channel for new prospects too. Don’t scale customer care.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

freshtrax

AUGUST 20, 2019

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. The challenge is trying to educate people about the digital space. That’s how we start working in the digital space.

Travel 53

Travel Data Visualization Reporting Tools Seminar 53