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I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. How are we building production-quality software?
A big part of Teeba’s process involved putting her product skills to use throughout the job search, both in terms of identifying product-led companies and in terms of mapping out business and product outcomes for companies where she was interviewing. Meet our continuous discovery champion, Teeba Alkhudairi.
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Types of customer satisfaction surveys and their use.
If youre committed to adopting continuous discovery habits, opportunity solution trees are one of the most important ways to track your learnings and progress. If youre committed to adopting continuous discovery habits, opportunity solution trees are one of the most important ways to track your learnings and progress.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
We all want to build successful products - and that means satisfied customers. But how can you make the most of those conversations, and ensure that you walk away with productive insights? We'll cover how to: Conduct better testing and experimentation with a refined sense of your customer.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? How do hybrid product teams stay aligned and effective across time zones and work styles?
When making a big change like adopting the product operating model or continuous discovery , how do you tap into the excitement while also controlling the chaos? They’ve been communicating to their teams in terms of outputs—go build these things—and never spent any time educating the teams on the strategic context.
Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers. They are unmatched.
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
Customer representation has always been a key reason for success in product development. It’s a truth universally acknowledged by the best product managers. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics.
As a product manager, I’ve come across all the common obstacles to creating personas. Otherwise, you’ll end up with guesswork-based personas that aren’t actionable enough to drive product decisions nor relatable enough to inspire, and the work of all your company’s teams will stay disconnected from real customer pain points.
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). Automation is also streamlining many routine design tasks, allowing designers to prototype and analyze user research muchfaster. Finally, we have user research analysis.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? Use welcome surveys to identify users’ jobs to be done and use cases. This means using the welcome survey discussed above to learn what users expect from your brand.
What is an interactive product demo? An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? This both shortens the sales process and enhances the customer experience.
As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. Its about building a repeatable system that drives discovery, boosts engagement, and keeps users coming back. Meanwhile, Canva takes a different approach.
Brought to you by: • Enterpret —Transform customer feedback into product growth • Vanta —Automate compliance. This opens up opportunities to integrate smarter, smaller models into products. Don’t just build the best product; build the product that resonates most with your users.
In today's fast-paced product world, having a sharp product sense isn't just an advantage—it's a necessity. Drawing from the Reforge session on Product Sense that I did recently, today we explore the final five themes from attendee questions. Now, let’s dive in and level up your product management skills!
As a digital product designer for over a decade, I had already witnessed several technological revolutionsbut none with the transformative potential of generative AI. His framework not only organized my chaotic thoughts on the subject, but fundamentally transformed my approach to designing AI-powered products.
Understanding your primary objective helps us see if a product-led approach could be a better fit than traditional sales outreach for your growth strategy. Many companies rely on email drips, but this often fails to provide help when and where users need it most—inside the product. Guesswork and sales team feedback only go so far.
Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. They can tell you the truth about product strengths and weaknesses. What are our product’s strengths and weakness?
That’s where things start to get murky — making educated guesses instead of informed decisions. While ample time for thorough UX research is ideal, there are always projects where that’s not possible, in which case, I make sure to follow these three steps of UX research, in whatever capacity possible, to ensure I am not designing in the dark.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Who would be the best fit for this job?
According to a recent survey, 80% of consumers are more likely to patronize a company that provides a tailored experience. You must find the right balance of strategies that bring immediate results while driving long-term product growth. Subscribing to your product ( converting from a trial user ). What is an app conversion?
Desirable difficulties in B2B and B2C product design — and what research on disfluent fonts can teach us. After all, when the product is built for professionals, a more complex interface that offers greater flexibility is often welcomed by its users. This idea is echoed in educationresearch.
A customer expansion strategy is a playbook for increasing the revenue from your existing customers, for example, by selling them additional products and services or encouraging them to upgrade to higher plans. To realize the full value of the product, users need to upgrade. What is a customer expansion strategy?
Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations. Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. Regular updates : The product is frequently improved based on user feedback.
Table of Contents The Role of Diversity in Product Management What is Diversity and Inclusion in the Workplace? Why EDI Matters in Product Management How Diversity Strengthens Product Management Without diversity, there is no innovation or creativity. This is why organizations need to champion diverse talent.
In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Questions to ask: Who owns app localization internally: product, marketing, ops? Slack is an interesting example of testing and optimization.
This guide explains product localization and key considerations to design experiences that truly resonate with localusers. Introduction Are you joining a product company that serves users across different countries? Or are you designing a product thats entering a new international market? Expanding into new markets?
Building a culture of experimentation requires an appetite for iteration, a fearless approach to failure and a test-and-learn mindset. Ronny’s work has helped lay the foundation for modern online experimentation, influencing how some of the world’s biggest companies approach testing and decision-making.
Not the kind of design limited to screens, but the kind that shapes entire ecosystems, guides strategy, and builds adaptive, intelligent products. This article is for every curious beginner, every senior designer looking ahead, every AI educator, and every founder or VP seeking a competitive edge. This isn’t science fiction.
Banks invest many resources into research, security and basic digital service functionalityonly to follow up with so-called Lean Designs, which are little more than colorized, clickable prototypes. They want an immersive digital experience that delights, supports, educates andrewards. Wheres the brand identity?
Many product teams focus on new customer acquisition but ignore the cost of losing customers they’ve already paid to acquire. It comes from reducing customer churn and increasing expansion, and treating success as a product function. I’ve learned that sustainable growth doesn’t come from new customers alone.
Google Analytics) We don’t have a dedicated tool yet Advanced product analytics platforms How do you communicate with users based on their actions? Behavioral segmentation is about grouping your users based on how they interact with your product, not just who they are or where they live. Make our product fit those needs.
SaaS (Software as a Service)Websites Purpose: SaaS websites aim to convert visitors into users by showcasing the products value, features, andpricing. Key Design Considerations: Clear Product Messaging: Users should immediately understand what the software does and how it benefitsthem. Example Websites: Nike Allbirds 3.
Youve seen great success with your product and want to turn it into a mobile app. As a product manager, Ive seen it become a constant loop of juggling SDKs, waiting on engineering sprints, patching together feedback tools, and praying your analytics make sense. Your product team deserves better.
Example: Picking up a virtual key or interacting with a product in AR. The XR Design Process: From Concept to SDK Discovery & Research — Assess if users are seated or moving; match input methods to hardware. Testing with SDKs — Validate in ARKit, ARCore, MRTK; check comfort and usability.
In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment.
Want to advance your career in mobile product management or find top talent for your team? This article shares exciting mobile product manager roles and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies Looking for a job in mobile product management?
Looking for a good user onboarding tool and wondering if Product Fruits is the best option for your SaaS company? The many available Product Fruits alternatives don’t necessarily make the choice any easier. In this post, we’ll examine which Product Fruits competitor is the better digital adoption platform for your needs.
By Greg Sterndale Posted in Digital Transformation , Product Published on: November 15, 2024 Last update: November 15, 2024 Five questions to help kickstart your AI journey Few industries stand to gain as profoundly from AI advancements as life sciences. Are you ready to transform life sciences with intelligent apps?
They experience your company aswell, your company (and product) as one journey. That customer journey includes onboarding emails, help center articles, Academy courses, support tickets, in-app tooltips, CSM check-ins, community threads, and product updates. Its not one product. Customer Education creates proactive guidance.
In this article, I highlight my tried and tested system for doing just that. Understand your mobile users Before I even begin designing anything, my absolute first step is to conduct extensive user research. For example, the note-taking app Evernote uses the onboarding journey to highlight the product’s value.
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