Gainsight

FEBRUARY 23, 2024

At Gainsight, we understand the vital role that customer education plays in driving sustainable growth and fostering strong relationships with our clients. That’s why we’ve made significant investments in our own customer education program, Gainsight University. And the results speak for themselves.

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Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

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UX Studio

JUNE 15, 2022

No doubt that the pandemic has taught teachers a lot about what digital education could be. Moving forward, this can be the basis for further revolutionizing the future of education. This article addresses the improvements in digital education by utilizing the tools of ux research and ux design. UX research in education.

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Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In this article, we explore how to continuously educate and unlock value for your users throughout the customer lifecycle. Effective strategies for primary onboarding: Greet users with welcome messages.

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Gainsight

SEPTEMBER 26, 2023

That being said, let’s take a deep dive into one of the most effective strategies to efficiently scale Customer Success: digital customer education. What’s Digital Customer Education? True digital customer education focuses on “why” customers should make the choice to use a product or feature. Let’s dive in.

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Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

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The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

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Userpilot

APRIL 3, 2024

PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. ” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position.

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Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Throughout your product experience, make sure you’re continuing customer education and engagement through helpful tips, tutorials, and other in-product/in-app communications. So, what is product adoption? Get started today !

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Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world.

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Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! It has to be outside-the-box, educational and thought-provoking all at the same time.

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The Product Coalition

JANUARY 27, 2024

Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Sales-Led strategy: Sales-Centric Approach. Personalised demos to educate and persuade customers. Ninad Kulkarni wrote a good piece about how to choose between the two. Minimise the need for direct assistance.

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Dear Strategy

JANUARY 19, 2024

On this episode of Dear Strategy, we talk about how so many college graduates are ill-prepared by their educational institutions to enter the workforce – and how colleges should be paying more attention to this before somebody else does! The post Dear Strategy 136: A New Year and a New Venture appeared first on Dear Strategy.

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Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

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Mind the Product

MARCH 23, 2021

Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. The post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product. Applying anchor pricing.

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Userpilot

OCTOBER 31, 2023

This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Multiply the result by 100 to get a percentage.

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Gainsight

OCTOBER 10, 2023

These are the headline-grabbing use cases, but the rise of AI is trickling into other industries, including Customer Education. While still early in its evolution, AI is helping Customer Education teams create more impactful content with fewer resources. Learn More Learn more about Gainsight’s Customer Education product today.

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Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

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The Product Coalition

MAY 2, 2023

Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. By embracing the clarity and curiosity of a kindergartener, you also unlock opportunities to form genuine connections with educators.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

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Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. An effective adoption strategy involves setting goals, implementing product education , and measuring success.

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Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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Intercom, Inc.

MAY 13, 2020

The key is in creating a thoughtful, personal, and educational support experience that both increases product satisfaction and deepens product knowledge. Reduce customer churn through delightful service and product education. Tailor your support strategy when working with customers who are about to churn.

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Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? Read on to see what they’re doing right and why their strategies are so effective. Loom uses product tutorials as educational content while also showcasing the platform in action. And without a retention strategy, you can’t be sure to get back your CAC.

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Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply. User persona example.

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Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

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Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

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Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Then you are in the right place! Let’s get right into it!

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Dragonboat

FEBRUARY 16, 2024

In a recent conversation, Dragonboat’s CEO, Becky Flint, had an insightful discussion with Rina Alexin, CEO of 280 Group, a renowned management education organization empowering product teams with the tools and skills they need to excel.

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Sachin Rekhi

JULY 16, 2022

Video: Product Strategy, Systems, and Frameworks with Sachin Rekhi. Slides: LinkedIn Learning: Product Strategy, Systems, and Frameworks. We then moved the discussion on to how to come up with a compelling product strategy. We covered a variety of my favorite product frameworks.

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Intercom, Inc.

OCTOBER 5, 2018

But a sound retention strategy is actually one of your most powerful levers to grow your business by creating loyal customers. Read on to learn how to create a retention messaging strategy that will turn struggling signups into a series of churn-resistant power users. In educational theory they’re referred to as “grazers”.

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Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

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Mind the Product

OCTOBER 1, 2018

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. It’s an issue that confronted me recently, when I started work with a higher education provider in the UK. So a student is of no commercial value until this point.

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Userpilot

NOVEMBER 16, 2022

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. A good customer onboarding strategy gets users to the Aha! You’re in the right place.

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Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? In this article, we’ll share practical tips on creating a successful free-to-paid conversion strategy and converting free trial users into paid users. Collect feedback and continuously refine your strategy. Userpilot can help. Get a demo now.

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Product Innovation Educators

AUGUST 1, 2022

How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? 2:31] What is strategy?

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Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

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