Modus Create

JANUARY 10, 2023

Modus Create has acquired Clarisoft , a Romanian software engineering company with deep expertise in custom product development for enterprises. The acquisition of Clarisoft represents our third acquisition in the European market. . Also joining Modus will be 40 senior engineers, designers, and project managers. .

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Software Engineering Engineering Automotive Healthcare 98

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Alchemer Mobile

MARCH 13, 2024

Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award.

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Feedback Software Research Software CTO Technology 242

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 105

Mironov Consulting

AUGUST 29, 2023

 And calling out the need for some honest discovery before we embark on major engineering efforts.  Renting (licensing) means we can put more of our own effort into market differentiators. Engineers will naturally see themselves as more knowledgeable about infrastructure than product managers.  But

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Engineering 52

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Roy Madden

APRIL 4, 2022

Market Intelligence. Speed up your market intelligence by 70% with Leo Web Alerts. The core of Feedly for Market Intelligence is an AI engine, called Leo, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Meet Leo, Feedly’s AI Engine.

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

Mind the Product

APRIL 9, 2018

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out. At Zalando, we changed this.

Reporting Tools 109

Reporting Tools Systems Review Enterprise Technical Review 109

Gainsight

JUNE 7, 2022

Enterprise organizations are leading many of these operational innovations. And that’s why we were excited to get enterprise CS leaders together to talk about new developments in CS and trends for the future. Add marketing, commerce, data integrations, analytics, and collaboration tools, and the burden becomes heavy.

Data Visualization 52

Data Visualization Enterprise Customer Feedback Analytic Tools 52

280 Group

APRIL 18, 2023

I started working at The Mark Travel Corporation in a product management/product marketing junior associate role, working with the people who built the software. My titles varied: Product Manager, Senior Business Analyst, Enterprise Integration Manager. Avoid over-engineering things. Fortunately, I ended up in technology.

Product Management 295

Product Management Product Manager Customer Experience Management 295

Andrew Chen

SEPTEMBER 24, 2018

This is the engine that powers Dropbox, Slack, Asana, and many other new companies. It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc., A lot of interesting nuances here. a16z Podcast. Transcript coming soon!).

Enterprise 76

Enterprise Inbound Advertising B2B 76

Gainsight

OCTOBER 14, 2022

After identifying the trapped value, Chris’s team will craft a business case to realize that value through deliberate processes and strategies, while ensuring a cyclical review process with stakeholders to account for changes in business needs and the market. Value engineering through the lifecycle.

User Friction 52

User Friction Engineering Customer Experience User Testing 52

280 Group

OCTOBER 3, 2021

To drive sustainable business growth, I’ve partnered with many engineering teams to build digital products, platforms, and experiences. A roadmap is a dynamic, collaborative effort with your product owner and engineering manager. Unlike a detailed engineering plan or dump of Jira, this format doesn’t show how long you’re working on it.

Webinar 400

Webinar Agile Roadmap Customer Experience 400

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    Specific markets and customer segments provide essential context that shapes the math.

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success. Why perfect your product-led go-to-market strategy?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

Mixpanel

JANUARY 3, 2022

Engineers are always looking for ways to differentiate themselves. Here are four ways you can position yourself as the go-to engineer for everything product analytics—and simultaneously make yourself invaluable to both the product and engineering teams. Spearhead a slick analytics implementation. You’d be celebrated.

Analytic Tools 59

Analytic Tools Data Visualization Engineering Weak Development Team 59

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Roy Madden

DECEMBER 8, 2022

Track market size, market share, demand, revenue, price variations and many more across the Web with Feedly’s AI Engine. We heard from our market intelligence customers that it is extremely time consuming to collect market data. Market Data popular use cases. Curious how it works? The problem.

Marketing 60

Marketing Artificial Inteligence User Testing Research Software 60

PMLesson's Ace the PM Interview

MAY 4, 2020

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. In the define stage, you are planning the MVP by sharing your vision with your engineering and product design counterparts. A day in the life of Kevin Wei, an enterprise product manager.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

The Product Coalition

MARCH 18, 2022

Given that we have finite engineering and product resources, what is the path forward?” Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. What would that balance look like?

Customer Experience 199

Customer Experience Onboarding KPIs User Testing Customer Feedback 199

280 Group

MAY 12, 2021

In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. Then, they may transition to granular discussions about certain product features with developers and engineers.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Gainsight

SEPTEMBER 21, 2022

Digital Customer Success (DCS) is becoming table stakes, as SaaS organizations of all sizes look to their own customer base to build an efficient, durable growth engine that can withstand this market and position them for future success. . Be available during adoption through one-to-many tactics .

Analytic Tools 52

Analytic Tools Customer Experience Engineering Data Visualization 52

Mironov Consulting

DECEMBER 5, 2023

  But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.    “Once Sales tells us which segments they will target, Marketing can design the right campaigns.”  ” What To Do?

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Mind the Product

MARCH 23, 2017

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! The post Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Research Software 83

Research Software Enterprise User Testing Workshop 83

Mironov Consulting

DECEMBER 17, 2023

In the heat of an enterprise deal moment, it’s easy to think very short-term about the long-term costs of specials and “small requirements.”    The upside (for the sales team) is huge, and the cost (for product/engineering/support) is diffuse.    Far away.    Hard to see. 

Customer Communications 117

Customer Communications Reporting Tools Artificial Inteligence User Testing 117

Alchemer Mobile

NOVEMBER 28, 2023

Listen to events from CRM, marketing, HRIS, and project management software systems so you can collect feedback in context of your customer’s experience. This month we released six new initiators for ServiceNow, Jira, Oracle Cloud, Greenhouse, HubSpot, and Kustomer.

Reporting Tools 130

Reporting Tools Feedback Software Customer Satisfaction User Testing 130

Mironov Consulting

OCTOBER 19, 2022

Product management doesn’t run Engineering; Engineering runs Engineering. And at least in public, Engineering and Product leadership need to be shoulder-to-shoulder , actively supporting each other at every turn. But there are some engineering team configurations that I see as problematic.  So

Weak Development Team 129

Weak Development Team Software Review Systems Review Technical Review 129

The Product Guy

FEBRUARY 27, 2018

We had just hired a new VP of Product who was radically (and rapidly) changing our product development process, and our engineers – based remotely, in Argentina – were struggling to keep up. “To Well, before, product knew what was going on and engineering didn’t.” and one engineer in Iceland. And what can I do about it?

Engineering 100

Engineering Weak Development Team Technical Review Software Review 100

Mixpanel

FEBRUARY 16, 2024

You may understand the technical nuances of the problems you’re solving or the general trends in your market, but if you can’t truly empathize with the people experiencing those problems, you’ll build a sub-optimal product. A customer success lead looked into the PM persona, a PM looked into a data engineer persona, and so forth.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. But you know how it is  — temporary things tend to remain permanently , and engineering kept raising a flag that this feature needs more work. Some even need to be left untouched.

Framework 116

Framework User Testing Customer Experience Definition 116

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. He has 15 years of experience in managing multiple products throughout different life cycles, from start-ups to publicly traded multinational enterprises. 4:07] How does market segmentation influence product strategy? Start early.

User Testing 62

User Testing Marketing Research Software Product Research 62

The Product Coalition

AUGUST 9, 2020

It goes without saying that to survive in the current market, small businesses and large enterprises may need a helping hand of a reliable software developer. Fireart software engineers are highly skilled in Angular, React, Node, Vue, and other Javascript frameworks. The Software House Min.

Analytic Tools 145

Analytic Tools Research Software Software Developers Software Development 145

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( Enterprise customers are sophisticated and (mostly) know how to listen to vendors.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. Marketing creates lead goals.

Analytic Tools 192

Analytic Tools Customer Experience B2C Enterprise 192

The Review by First Round

SEPTEMBER 9, 2021

Archana joined Airtable last year after 7 years at Atlassian, where she eventually became the company’s Head of Enterprise and Cloud Marketing. She also dives into the close interplay between product and marketing teams, particularly for product-led growth companies. She also sits on the board for MongoDB and Zendesk.

Data Visualization 40

Data Visualization Marketing Software Review Reporting Tools 40