Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Modus Create

AUGUST 24, 2023

Greg Sterndale, formerly CEO of Promptworks ( acquired by Modus in 2022 ), will take the new role of VP, Strategy Practice Lead, for our Digital Strategy Practice. We assess crucial digital initiatives, such as the product portfolio, security, and cloud strategy. Product development is risky!

Strategy 98

Strategy Development Software Engineering Artificial Inteligence 98

The Product Coalition

JULY 6, 2023

Think of software engineers within a company starting to recommend the version control tool they enjoy using the most or customer success members vouching for a new CRM (customer relationship management) tool. Of course, Zoom was able to monetize this interest with its enterprise offerings ultimately successfully.

Research Software 126

Research Software Feedback Software User Testing Product Research 126

The Product Guy

APRIL 9, 2019

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Roy Madden

APRIL 4, 2022

The core of Feedly for Market Intelligence is an AI engine, called Leo, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Meet Leo, Feedly’s AI Engine. Feedly’s AI Engine (Leo) automatically tags key market intelligence concepts. Market Intelligence.

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

Product Management Unpacked

MAY 27, 2021

After nine years working as a systems engineer, applications engineer, software engineer and finally, a lead data engineer, Debashish Sasmal was ready for his next strategic move. UPMC Enterprises Provides Deep Insight Into Product Management. I realized that I wanted to expand my focus into product management.”.

Healthcare 146

Healthcare Technical Review Product Management Product Manager 146

Gainsight

JUNE 7, 2022

Enterprise organizations are leading many of these operational innovations. And that’s why we were excited to get enterprise CS leaders together to talk about new developments in CS and trends for the future. Yet, CS teams can and should start onboarding before an enterprise client comes on board, using all the information available.

Data Visualization 52

Data Visualization Enterprise Customer Feedback Analytic Tools 52

Gainsight

OCTOBER 14, 2022

This series is also hosted by Tim Van Lew, Director of Customer Success Strategy at Gainsight. Hayer and Van Lew sat down with Chris Bohle, Director of Value Consulting and Strategy at Gainsight, to talk about all things ROI—specifically how customers see a return on their investment in your solution. That’s the groundwork of it.”

User Friction 52

User Friction Engineering Customer Experience User Testing 52

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success. Why perfect your product-led go-to-market strategy?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Gainsight

SEPTEMBER 21, 2022

Digital Customer Success (DCS) is becoming table stakes, as SaaS organizations of all sizes look to their own customer base to build an efficient, durable growth engine that can withstand this market and position them for future success. . Learn how to implement your Digital Customer Success strategy. via GIPHY.

Analytic Tools 52

Analytic Tools Customer Experience Engineering Data Visualization 52

Intercom, Inc.

MARCH 16, 2022

“The secret to Intercom’s success in this realm is simple: years of consistent, careful, and multi-faceted cultural, organizational, and engineering work”. The secret to Intercom’s success in this realm is simple: years of consistent, careful, and multi-faceted cultural, organizational, systems and software engineering work.

Software Review 118

Software Review Technical Review Systems Review Management 118

The Product Coalition

JANUARY 27, 2024

That’s why these skills can prove to be useful when consulting with software engineers and other specialists in deciding which languages to use when energy efficiency is a priority. The good news is that many carbon account software vendors serve enterprises and government organizations.

Analytic Tools 150

Analytic Tools Research Software Reporting Tools Software Review 150

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Product Warrior

SEPTEMBER 10, 2016

Reviewing product strategy to design a growth engine for established business is a common ask of product leadership, although few businesses achieve it. This post shows you where do you start so you can design powerful and successful growth engines? Served Needs , what needs of consumer do you not serve?

Engineering 45

Engineering Strategy Software Review Workshop 45

ProductPlan

MARCH 29, 2023

It doesn’t make much sense for the product team to own the research and strategy, disappear during the launch phase and come back to analyze the success. Putting all the pieces together: Your roadmap strategy and a successful product launch What if your launches were all in one place, and they tied directly into your roadmap strategy?

Product launches 52

Product launches Roadmap Research Software Strategy 52

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.    The corporate strategy, which the product strategy supports. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Userpilot

MARCH 9, 2023

He immediately cracks us up with the way he introduces his business: “We’re like Netflix for Engineering Calculations. But not every engineer gets to discover the calculators they’re looking for – and drops off before getting their job done. Looking for the best tool to improve your new User Activation? Search no more!

Customer Experience 52

Customer Experience Engineering Onboarding KPIs User Testing 52

Mind the Product

MARCH 23, 2017

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! The post Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Research Software 84

Research Software Enterprise User Testing Workshop 84

Mironov Consulting

DECEMBER 17, 2023

In the heat of an enterprise deal moment, it’s easy to think very short-term about the long-term costs of specials and “small requirements.”    The upside (for the sales team) is huge, and the cost (for product/engineering/support) is diffuse.    Far away.    Hard to see. 

Customer Communications 117

Customer Communications Reporting Tools Artificial Inteligence User Testing 117

PMLesson's Ace the PM Interview

MAY 4, 2020

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. In the define stage, you are planning the MVP by sharing your vision with your engineering and product design counterparts. A day in the life of Kevin Wei, an enterprise product manager.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Gainsight

MARCH 15, 2023

For CS teams, efficiency means working smarter and doing more with less—accelerating the current drive toward digital strategies like community, self-service, and more. to discuss how businesses can become more efficient and fight uncertainty by leveraging digital strategy. They’re not a point-in-time strategy. Let’s dive in.

Customer Experience 52

Customer Experience Research Software Strategy Development Team Review 52

The Product Coalition

MARCH 3, 2024

Why do enterprises need to predict customer behavior? Here’s why customer behavior prediction has become a game-changer for enterprises: Right segmentation for audiences: Gone are the days of mass marketing blasts. How can CRM marketing help predict customer behavior II. Well, those days are over! Here’s how: 1.

Data Visualization 130

Data Visualization Analytic Tools Marketing Customer Experience 130

Mironov Consulting

OCTOBER 19, 2022

Product management doesn’t run Engineering; Engineering runs Engineering. And at least in public, Engineering and Product leadership need to be shoulder-to-shoulder , actively supporting each other at every turn. But there are some engineering team configurations that I see as problematic.  So

Weak Development Team 129

Weak Development Team Software Review Systems Review Technical Review 129

The Product Coalition

MARCH 18, 2022

Given that we have finite engineering and product resources, what is the path forward?” Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. What would that balance look like?

Customer Experience 200

Customer Experience Onboarding KPIs User Testing Customer Feedback 200

eG Innovations

DECEMBER 15, 2022

“APM tools and agents are already deployed across the most critical applications inside large enterprises. The eG Enterprise alarm history showed many alerts relating to high CPU usage on the JVMs hosting the affected applications (see Figure 2). Focus on Integrating Security and Observability. This was easy.

Reporting Tools 59

Reporting Tools Strategy Systems Review Software Review 59

The Product Coalition

MAY 19, 2022

To me, it translates to your products driving your business strategy and growth plan. Once the product-based revenue potential is rolled up across the portfolio, an enterprise number emerges to share with leadership. Your products now drive your market strategy and growth plan. As an example, achieve $100 million in revenue.

User Testing 131

User Testing Product Research Leadership Customer Experience 131

The Product Coalition

FEBRUARY 3, 2022

You see, whenever I would join a new company, I would spend much of my time meeting with engineering, sales, product management, and design marketing leaders and support. The Different Kinds of Product Culture…And Why Culture Must Align the Business Strategy Product culture? Engineering driven. Is that just company culture?

User Testing 152

User Testing Feedback Software Finance Roadmap 152

Mixpanel

FEBRUARY 16, 2024

Build persona foundations from research In the spring of 2022, I had recently joined Mixpanel and was tasked with solving “our enterprise adoption problem.” A customer success lead looked into the PM persona, a PM looked into a data engineer persona, and so forth. What are their data-specific needs?

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

Revulytics

JUNE 12, 2019

Yet, often times too much is expected of engineering resources to make it all work, and there’s not enough involvement from business stakeholders to ensure that the implementation meets the intended goals. Organizations considering a software compliance analytics strategy should keep this in mind as they seek to build consensus for a program.

Analytic Tools 73

Analytic Tools Reporting Tools Data Visualization Strategy 73

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Is your tech stack ready? CRM: Salesforce.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Mironov Consulting

MARCH 9, 2024

  Asking Engineering to size 250 things so we can choose 20 that show “high theoretical ROI” on our spreadsheet is a criminal waste of their time.)    To be useful, Count The Digits and similar heuristics fit into a larger framework where we have strong customer insights and thoughtful goals/strategies/OKRs.

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

The Product Coalition

FEBRUARY 27, 2023

Fueled by product insights and strategy, the work exceeded every key metric. Certainly this set us on the correct path, but unless we action on these insights to a valuable piece of strategy, and action that strategy to process and design, all is for naught. However, data insights don’t get us all the way.

Data Visualization 140

Data Visualization Customer Feedback Customer Experience Analytic Tools 140

Roy Madden

JANUARY 26, 2023

Market Intelligence Track new location announcements across the Web with Feedly’s AI Engine Know when your competitors are expanding to new locations so you are aware of when they’re making big moves. We created a new ‘Location Expansions’ Leo Model so you can monitor these automatically.

Artificial Inteligence 67

Artificial Inteligence Strategy Research Software Product Research 67