Sequent Learning

DECEMBER 20, 2023

Product managers act as the bridge between stakeholders, engineers, marketers, and other teams. Product Managers work closely with cross-functional teams, including design, engineering, and marketing, guiding the product through its lifecycle from conceptualization to launch.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

The Product Coalition

JANUARY 28, 2021

I credit overengineering for that really complex change management process or that 200 page employee handbook you may have been asked to read. I suspect it has something to do with creativity. It’s not limited to software development either?—?I

Construction 171

Construction Software Developers Software Development Data Visualization 171

The Secret PM Handbook

FEBRUARY 9, 2018

The next post in this series covers another critical component of sales enablement: Make sure Sales knows how to qualify their leads effectively, discover the details of the prospect’s problem, and communicate those findings to the sales engineers.

Data Visualization 186

Data Visualization Reporting Tools Research Software User Testing 186

The Secret PM Handbook

MAY 5, 2017

Whether you’re talking to customers, prospects, or engineers try to put the feature or feature request in the context of a customer problem. ” video , from my (still in production) Secret Product Manager Handbook series. Let me know in the comments what you think about the Secret Product Manager Handbook. Keep in touch.

Framework 150

Framework User Testing Product Management Product Manager 150

Lenny Rachitsky

NOVEMBER 26, 2023

He began his career in engineering at Apple, where he helped build key features that remain in iOS today. Tom was previously the VP of Product at Snap and the chief technology officer of Pandora.

CTO 52

CTO Product Research Leadership Startups 52

The Product Coalition

JANUARY 11, 2023

When I start to learn about product management, it seems PMs do a lot of things related to data, research, user experience, and dealing with other teams such as design, engineering, etc. The leadership of product teams is a shared responsibility between product managers, engineering leads, and UX designers.

Feedback Software 119

Feedback Software Research Software User Testing Technical Review 119

Intercom, Inc.

APRIL 16, 2019

That means hiring for specific roles like Salesforce engineers who can create a development roadmap and then actually implement it. Learn from industry leaders who’ve done it before in The Sales Handbook. There are so many sales tools , integrations and third party solutions that will become integral to your infrastructure.

Roadmap 177

Roadmap Engineering Customer Experience Development 177

Sequent Learning

DECEMBER 20, 2023

Cross-Functional Leadership and Collaboration for Product Managers Unifying Diverse Teams : Product Managers act as the nexus, fostering synergy among diverse teams like engineering, design, and marketing, forging a collaborative work culture.

Certifications 40

Certifications Product Management Product Manager User Testing 40

The Secret PM Handbook

JANUARY 15, 2018

The sales engineers brought me in to help them articulate the product story better, especially for the demo. With a good value proposition and good qualifying questions, sales engineers can create a demo that converts. I coached the sales engineers to refocus their product demos to show how we tackle those problems specifically.

Demo 71

Demo Product Research Differentiation Engineering 71

Intercom, Inc.

DECEMBER 19, 2018

Jack Jenkins, Senior Customer Support Engineer , and Amanda Rothbard, Customer Support Representative. ” On Engineering. Rich Archbold, Senior Director of Engineering. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

Product Innovation Educators

APRIL 10, 2023

We’ve used transformation engines to pull out the actions, reasons, and tensions. Useful links: Visit DriveStrategy.com Connect with Doug on LinkedIn Check out Bob Moesta’s The Jobs-to-be-Done Handbook Innovation Quote “You can’t just give someone a creativity injection. Click here to download the Action Guide.

User Testing 91

User Testing Healthcare Product Research Artificial Inteligence 91

The Secret PM Handbook

FEBRUARY 20, 2018

Work regularly with the sales engineering team (the people who demo) to make sure they can demonstrate how your solution solves these challenges. The post The Secrets of Highly Successful Products: The Sales Discovery Call appeared first on The Secret Product Manager Handbook. Next Steps.

Product Research 170

Product Research Demo User Testing Data Visualization 170

The Secret PM Handbook

MARCH 28, 2018

These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. For example, I often tell a story about helping a sales engineering team with their demo. But, if you’re like me, maybe you aren’t so comfortable with “storytelling.”

Customer Experience 207

Customer Experience Weak Development Team Demo Agile 207

The Secret PM Handbook

MARCH 28, 2018

These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. For example, I often tell a story about helping a sales engineering team with their demo. But, if you’re like me, maybe you aren’t so comfortable with “storytelling.”

Customer Experience 170

Customer Experience Demo Agile Article 170

Gainsight

APRIL 13, 2022

1 growth engine. It also means you’ll have extra fuel if you decide to kick your customer acquisition engine into high gear. Download our ebook, “ Product-Led Success: The Professional’s Handbook ,” and start leading your company to new heights. There are two big ones: It increases revenue. It lifts your CAC-LTV ratio.

Customer Experience 52

Customer Experience Software Review Branding Reporting Tools 52

Gainsight

AUGUST 5, 2022

In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. Solutions Consultant or Presales Engineer: The role of a Solutions Consultant or Presales Engineer is a Sales collaborative role. Core CSM competencies.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Agile Velocity

MAY 14, 2020

DevOps is the practice of software development (Dev) engineers and of IT operations (Ops) working together during a product’s entire lifecycle, from design through development to production support, in order to shorten the total lead time (from concept to cash) and to provide predictable delivery of high-quality products.

Feedback Software 98

Feedback Software Agile Analytic Tools Data Visualization 98

Business of Software Conference

DECEMBER 14, 2023

In his 2010 talk, Smart Bear and WP Engine founder Jason Cohen talks about the proverbial ‘rules of business’ and many varying pieces of advice founders get – often from well-meaning mentors and experts. You set the rules and write the handbook. How to Break This Rule: Make your own rules. This is liberating.

Software Review 64

Software Review Weak Development Team User Testing Customer Experience 64

Business of Software Conference

SEPTEMBER 15, 2021

To build a product, you must be able to articulate the vision that you have for your product before you start engineering and building. it’s a thoughtful synthesis of how we have got to where we are today but also a highly practical, interesting and well-structured handbook to changing our approaches.

Software Review 52

Software Review Books Vision Agile 52

Business of Software Conference

JUNE 25, 2021

The reason is that the JTBD framework (used and applied correctly) helps entrepreneurs, designers, and engineers clearly understand what “job” customers are trying to accomplish. While there are very few silver bullets in life, the Jobs-To-Be-Done framework is an indispensable tool in answering those kinds of questions.

Framework 64

Framework Research Software User Testing Customer Feedback 64

Mind the Product

JANUARY 10, 2017

Although you don’t have to be the initiator to organise a retrospective, you should certainly make a move to organise one if this has not yet been adopted by your engineering team. We have adopted Slack as the main communication tool for the Zalora engineering team. Write a Handbook. Release Notes. Documentation Powers.

Research Software 84

Research Software Analytic Tools Data Visualization Reporting Tools 84

Gainsight

MARCH 9, 2020

As the authors of The Customer Success Professional’s Handbook , Ashvin and Ruben are two of the world’s foremost experts on the emerging customer success movement, its role in modern business, and best practices in both strategy and tactics. Take, for instance, John Deere.

Reporting Tools 52

Reporting Tools Technical Review Data Visualization Customer Experience 52

Intercom, Inc.

JUNE 26, 2019

Content can be – and I would argue should be – a core component of your marketing strategy and can serve as a growth engine for your business. Lara Hogan used to work as an engineering leader at Etsy and Kickstarter and became so well known for good public speaking, she wrote a book on it.

Feedback Software 215

Feedback Software Education Presentation Events 215

Bain Public

DECEMBER 14, 2021

Here are our top 11 best books to read as a product manager: The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo This handbook is about the perfect book for those new to the job and want to learn how to become the manager you’ve always wanted. What better way to do so than by reading!

Books 52

Books Research Software Product Research Reporting Tools 52

Gainsight

JUNE 11, 2021

Exploring the Connection Between Customer Education & Customer Success co-starring Ruben Rabago, Chief Customer Officer at Intellum and author of “The Customer Success Professional’s Handbook” and Greg Rose, Chief Experience Officer at Intellum. Major Takeaways: “Customer education activates customer success.”

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

The Secret PM Handbook

AUGUST 18, 2017

The sales engineers felt this was due to a large degree to our “story” on agile. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. The account reps were not hitting quota on new logos.

Demo 191

Demo Agile Differentiation Product Research 191

DISQO

JUNE 15, 2015

Prototypes can communicate proposed value propositions to generate reliable feedback much more cost-effectively than engineered products. Rely on it as your handbook for frameworks and best practices, selecting the right tools, collaborating with stakeholders, and overcoming common hurdles.

User Testing 49

User Testing Technical Review Data Visualization Customer Feedback 49

The Secret PM Handbook

AUGUST 18, 2017

The sales engineers felt this was due to a large degree to our “story” on agile. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. The account reps were not hitting quota on new logos.

Demo 150

Demo Agile Differentiation Product Research 150

DISQO

JUNE 15, 2015

Prototypes can communicate proposed value propositions to generate reliable feedback much more cost-effectively than engineered products. Rely on it as your handbook for frameworks and best practices, selecting the right tools, collaborating with stakeholders, and overcoming common hurdles.

Product Research 40

Product Research User Testing Technical Review Data Visualization 40

DISQO

JUNE 15, 2015

Prototypes can communicate proposed value propositions to generate reliable feedback much more cost-effectively than engineered products. Rely on it as your handbook for frameworks and best practices, selecting the right tools, collaborating with stakeholders, and overcoming common hurdles.

Product Research 40

Product Research User Testing Technical Review Data Visualization 40

The Secret PM Handbook

AUGUST 11, 2017

You have a team of engineers and a three month runway – how are you going to fix onboarding? These tests would only take a few weeks to give us meaningful enough results (assuming we have a lot of signups) that we could then think about how to apply engineering resources. Operating room or aspirin?

User Testing 170

User Testing Research Software Product Research Download 170

The Secret PM Handbook

AUGUST 11, 2017

You have a team of engineers and a three month runway – how are you going to fix onboarding? These tests would only take a few weeks to give us meaningful enough results (assuming we have a lot of signups) that we could then think about how to apply engineering resources. Operating room or aspirin?

User Testing 150

User Testing Research Software Product Research Download 150

The Secret PM Handbook

DECEMBER 15, 2015

Then, don’t devote so much of your time to the design and the solution – that’s a job for designers and engineers. Then, don’t devote so much of your time to the design and the solution – that’s a job for designers and engineers. Immerse yourself and your team in the problem that needs to be solved.

Systems Review 150

Systems Review Definition Presentation Engineering 150

Imaginary Cloud - Design

JULY 2, 2020

Sprint mentions that "Makers" (Designers or Engineers) should create the individual components (screens, pages, pieces, and so on) following under the direction of "The Stitcher" , who should give them a style guide to follow. However, the book doesn’t tell you how to do the design.

Books 52

Books Technical Review Research Software Data Visualization 52

Userpilot

MARCH 18, 2021

Marketing and sales are the engines of your growth. It’s like being an average person sitting in the cockpit of a plane and being asked to turn on the engines. Their efforts all reflect how you position your product and the type of customer you attract. Their job is to sell prospects on the vision of your company.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Intercom, Inc.

OCTOBER 29, 2019

Download The Growth Handbook. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering. Leadership: Create a shared language for product, engineering, and go-to-market to describe customers. What is customer segmentation?

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Sachin Rekhi

MARCH 1, 2020

The remaining 15% of my essays cover everything from career optimization to life hacks to engineering. Strunk & White's handbook entitled The Elements of Style has been my biggest inspiration for writing prose well. One month ago, my wife and I introduced our baby girl, Zoe, to the world.

Data Visualization 192

Data Visualization User Testing Customer Feedback Software Review 192