Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Intercom, Inc.

JANUARY 28, 2020

After trialling some other solutions, we chose Intercom because it centralizes inbound and outbound conversations without the friction that CRMs add.” . Using mentions, they can also collaborate seamlessly with engineering or sales teammates to solve customer issues. . For us, that solution is Intercom. Driving ABM with Intercom.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

The Product Coalition

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Three, they are slow.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Intercom, Inc.

JANUARY 5, 2023

“Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’ ’ No inbound chat, no inbound email” Bill: Well, the one that keeps coming back to me is one that we came across looking at some articles.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

Intercom, Inc.

MAY 4, 2021

Now, instead of receiving lots of inbound queries when something happens, we’re able to proactively direct customers to the Intercom Messenger so they can self-serve.”. The team is also leveraging Banners to display notices across the website without engineering resources and keep customers informed when temporary issues arise.

Customer Communications 118

Customer Communications Inbound Outbound Customer Experience 118

Userpilot

NOVEMBER 2, 2023

Search Engine Optimization (SEO) allows companies to reach more users with their content. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. That’s where SEO, or search engine optimization , comes in.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Coalition

OCTOBER 6, 2023

Following the identification of emotional-impacting features, the process of engineering features occurs. Call Centers Inbound and outbound call centers are constantly interacting with consumers regarding calls for various services and campaigns. are used to comprehend the audience’s emotions.

Research Software 147

Research Software Reporting Tools Data Visualization Automotive 147

Intercom, Inc.

DECEMBER 6, 2022

Here, Pranava discusses our engineering principle “Make it feel personal”. For example, in one of our recent product changes, we shipped a feature that allows customers to map their reply address to the inbound email address that their end users contact them on. This is the ninth post in a series exploring our product principles.

Artificial Inteligence 129

Artificial Inteligence Feedback Software Data Visualization Customer Experience 129

Userpilot

JULY 5, 2022

It goes over a bottom-up marketing approach to building a sustainable, product-led growth engine. HubSpot Academy’s Inbound Marketing Course. If you’re looking to learn more about the business side of SaaS, you’ll want to check out HubSpot’s course on inbound marketing. Product School. Analyzing data to form buyer personas.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

The Product Coalition

FEBRUARY 22, 2021

Considering how multifaceted and cross-functional Product roles are, it is incredibly easy for Product Managers to get lost in the flurry of inbound requests. Goals and Key Initiatives People and Teams Activities Goals and Key Initiatives As a Product Manager, you will invariantly find yourself juggling multiple initiatives in a quarter.

Product Management 123

Product Management Product Manager Technical Review Software Review 123

Userpilot

DECEMBER 19, 2022

Investing in a variety of content formats including articles, case studies, and video courses is the best way to cover all your bases with both users and search engines. If most of your leads and new users are coming from your content marketing efforts then it could be time to double down on search engine optimization.

B2B 105

B2B User Testing Research Software Analytic Tools 105

freshtrax

JUNE 16, 2021

The standard is to use a top-level domain to rank for Japanese search engines. Inbound links will also work for Japanese search engines, and since content marketing is not really a huge part of Japanese SEO, affiliate advertising will still appear. Your hreflang should read: company.jp. Quality Assurance.

User Testing 111

User Testing Research Software Customer Experience Inbound 111

Dear Strategy

AUGUST 27, 2018

Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. Bing, and all the other usual search engine suspects. So, let’s give that a whirl. Yes, there’s Google, Yahoo!,

Strategy 53

Strategy Outbound Inbound Marketing 53

Intercom, Inc.

NOVEMBER 30, 2021

Customers can also subscribe to automatically receive proactive status updates via email or text so they don’t need to constantly check in with your team – significantly reducing your inbound conversation volume. Ditch the copying and pasting between tools and pinging your engineering team to help out. CRM: Salesforce.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Intercom, Inc.

AUGUST 13, 2020

This feature was actually first built by a former Customer Support Engineer on the team. It not only scours inbound conversations for duplicates but examines replies to outbound messages as well. Our new best friend: the duplicate detection Task Bot.

Data Visualization 211

Data Visualization Reporting Tools Research Software Feedback Software 211

Sachin Rekhi

MARCH 1, 2011

Last night I had the pleasure of attending the latest Startup2Startup on engineering management with Yishan Wong , an early director of engineering at Facebook. The area we spent the most time discussing, both during the presentation and during the discussion that followed, was how to hire great engineers for your startup.

Engineering 60

Engineering Startups Inbound Presentation 60

The Product Coalition

JULY 6, 2022

billion users accessing their search engine every month. The idea was to create an algorithm that would do things a human would do when evaluating a web page and it would be able to check the number of inbound links and the relevance of those links. In the end, it’s a mess that no one can fix, and the product fails.

Startups 141

Startups Feedback Software User Testing Product Research 141

Intercom, Inc.

JULY 22, 2019

At Intercom, our product managers and engineers put together a “What We Built” document for every new feature. Often you’ll find the content you receive from your product managers and engineers will also be organized this way. But it’s rare that you will need to start from scratch. In many cases, you already have a rough draft.

Product launches 177

Product launches User Testing Article Customer Feedback 177

Userpilot

APRIL 3, 2024

Resource centers are a powerful tool for your customers, acting as a one-stop hub for all your inbound marketing efforts. They offer various benefits, like improvements in search engine optimization for your customers and your business. Why do you need a resource center?

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

DECEMBER 21, 2021

It’s been another year of substantial change and mounting pressures for many support teams, with ever-rising inbound support queries, more businesses moving online, global supply chain issues , and pandemic-related budget cuts. That doesn’t just apply to our Engineering team, it’s also the way we work on the Content team.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. We get this question a lot.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

As an undergraduate at UPenn, I was originally planning to move into software engineering on graduation. Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. Listen to our podcast here, or read the transcription below!

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Andrew Chen

SEPTEMBER 24, 2018

This is the engine that powers Dropbox, Slack, Asana, and many other new companies. It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc.,

Enterprise 76

Enterprise Inbound Advertising B2B 76

Intercom, Inc.

FEBRUARY 9, 2018

A frontline rep for inbound leads would spend most of their time triaging a ton of messages received through various channels. Sometimes this means you need to loop in an engineer or marketer. Usually this discovery was done before you even talked to them. Put another way, a lot of salespeople looked at a lead and saw a dollar sign.

Customer Experience 188

Customer Experience Inbound Messaging Product Research 188

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

DECEMBER 28, 2022

Earlier this year we created Switch , Intercom’s personalized solution to high inbound call volume. Without a set of principles organizations begin to fracture.” You’ll find the ongoing series here. Dialing it up: The evolution of phone support. The telephone revolutionized the way businesses interacted with their customers.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

Userpilot

MARCH 8, 2022

Evelyn Ebo is a Nigerian product manager with 9 years of experience in the microfinance industry experience, working cross-functionally with the Business Team (Business Development, Marketing, Finance, and Sales) and the Technical Team (Product Designer, Backend, Frontend Engineers, and Quality Assurance).

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

NOVEMBER 20, 2018

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas. Create compelling content to help generate leads.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Nulab

FEBRUARY 10, 2020

The main source of traffic to your site will be from search engines. Each search engine has its own algorithm to determine where your website ranks for any particular keyword. Getting backlinks, i.e. the inbound links that lead to your site from other sources. Creating a site-map for both your users and the search engines.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Userzoom

AUGUST 5, 2017

Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound marketing ROI, and site traffic to name a few. For the past 15 years she has drawn on social, computer, engineering and data sciences to create innovative end-user applications.

KPI 50

KPI Webinar UX Research Software 50

Userpilot

NOVEMBER 17, 2021

In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. This was in response to a challenge the engineering team experienced when writing documentation for one of their enterprise products. Anyone can sit down and build a product. A few things helped here. Business challenges.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Userzoom

AUGUST 5, 2017

Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound marketing ROI, and site traffic to name a few. For the past 15 years she has drawn on social, computer, engineering and data sciences to create innovative end-user applications.

KPI 48

KPI UX Research Software User Testing 48