Gainsight

OCTOBER 4, 2023

Users have an expectation in today’s Customer Success Management Platform market that their vendor will have gen AI built into their platform in a meaningful way, but many vendors simply lack maturity with AI. It’s the most advanced, first-to-market AI solution for CS. Enter Horizon AI. Enter Horizon AI. What’s Horizon AI?

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Engineering 52

280 Group

DECEMBER 9, 2019

When working with your engineering team, you need to read the team you are dealing with and then adjust accordingly. Lawley describes three major types of personalities in engineers. This is an engineer who’s brilliant but insists on arguing about everything. Strategy Three: Assessing Your Team and Adjusting. Prima donna.

Engineering 227

Engineering Product Management Product Manager Management 227

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

Data Visualization 124

Data Visualization Analytic Tools Marketing Customer Experience 124

280 Group

OCTOBER 1, 2019

Your ability to influence and work effectively with engineers is a huge part of whether or not you’ll be successful as a Product Manager, and also whether you’ll be satisfied with your job. Let’s discuss how to work more effectively with your engineering team and individual engineers. Brian Lawley.

Engineering 196

Engineering Product Management Product Manager Customer Experience 196

Piyanka Jain

JANUARY 31, 2020

Feature Engineering?—?Hypothesis-driven Hypothesis-driven vs. ML-driven I was talking to a CTO of a Fortune 100 bank this morning and we got talking about feature engineering in AI/ML models. With the advent of ML and AI, many believe that the statistical methods of feature engineering are redundant.

Engineering 170

Engineering CTO Data Visualization Banking 170

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Piyanka Jain

JANUARY 31, 2020

Feature Engineering?—?Hypothesis-driven Hypothesis-driven vs. ML-driven I was talking to a CTO of a Fortune 100 bank this morning and we got talking about feature engineering in AI/ML models. With the advent of ML and AI, many believe that the statistical methods of feature engineering are redundant.

Engineering 150

Engineering Data Visualization CTO Banking 150

The Product Coalition

SEPTEMBER 8, 2022

No matter what kind of product you have, the first order issue you’ll need to address as a product manager is Search Engine Optimization (SEO). Its blog and studies have golden advice for enterpreneurs, engineers, and of course, product managers. Improve product awareness and your roadmap. ahrefs I absolutely love ahrefs.

Data Visualization 142

Data Visualization Analytic Tools Reporting Tools Research Software 142

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Affiliate marketing, where you partner with another brand to market your products.

Marketing 118

Marketing Feedback Software Advertising Customer Experience 118

Lenny Rachitsky

APRIL 11, 2024

examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat. example: Verkada] Level four: Extreme product-market fit, where metrics are robust and the company has achieved significant milestones.

User Testing 95

User Testing Framework Product Marketing Marketing 95

Sachin Rekhi

FEBRUARY 17, 2022

The most important journey any new product goes through is finding product/market fit. Marc Andreessen, who popularized the term, defined it as: Product/market fit means being in a good market with a product that can satisfy that market. From Viddy to Quibi to Google Wave, we can all name famous product failures.

User Testing 198

User Testing Product Marketing Marketing Product Research 198

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

The Product Coalition

JUNE 28, 2022

As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work. Why does product vision matter to your engineers? What is “Product Vision”? Directionality. Point your tickets. Sprint planning. Write code.

Vision 125

Vision Engineering Document Software Review 125

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you. Use platforms where you can measure engagement.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

280 Group

APRIL 2, 2018

Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Engineers Are Great at Solving Problems It’s what drives them. Engineers Are Great at Solving Problems It’s what drives them. continue reading].

Marketing 196

Marketing Document Agile Engineering 196

Intercom, Inc.

MARCH 15, 2018

As a startup scales, the importance of infrastructure engineers simply can’t be overstated. They’re the ones making sure your app is secure, that uptime looks good, and that the rest of your engineering org has the right tools to build features your users need and want. The tenets of foundation engineering at Stripe.

Engineering 214

Engineering Feedback Software Onboarding KPIs Customer Experience 214

Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

User Testing 147

User Testing Product Marketing Marketing Customer Experience 147

280 Group

AUGUST 4, 2019

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Product Marketing.

Product Marketing 209

Product Marketing Product Management Product Manager White Paper 209

Mind the Product

MARCH 26, 2020

What does it take for an engineer to become a product manager? If you’re considering changing from engineer to product manager , you’re not alone. Product management isn’t just for business and marketing people. Product management isn’t just for business and marketing people. I used to be a QA engineer.

Engineering 140

Engineering Research Software Product Management Product Manager 140

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Mironov Consulting

AUGUST 29, 2023

 And calling out the need for some honest discovery before we embark on major engineering efforts.  Renting (licensing) means we can put more of our own effort into market differentiators. Engineers will naturally see themselves as more knowledgeable about infrastructure than product managers.  But

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Engineering 52

Modus Create

JANUARY 10, 2023

Modus Create has acquired Clarisoft , a Romanian software engineering company with deep expertise in custom product development for enterprises. The acquisition of Clarisoft represents our third acquisition in the European market. . Also joining Modus will be 40 senior engineers, designers, and project managers. .

Software Engineering 98

Software Engineering Engineering Automotive Healthcare 98

Roy Madden

AUGUST 11, 2022

Market Intelligence. Tracking new partnerships is an essential part of market intelligence. Tracking new partnerships is an essential part of Market Intelligence. That’s why we’ve added Partnerships to the list of strategic moves Feedly’s AI engine understands. Popular partnership use cases. Start 30-day free trial.

Engineering 90

Engineering Artificial Inteligence Product Research Article 90

Gocious Blog

DECEMBER 14, 2023

Many companies with large complex hardware, software, or cyber physical products can have numerous teams working simultaneously and in tandem with each other to ensure the best model makes it to the market. Successful products happen when great minds and teams work together.

Engineering 100

Engineering Development Marketing Product Management 100

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

The Product Coalition

OCTOBER 13, 2022

Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Work with engineers: “Agile Product Management with Scrum” (Roman Pichler) There are zillions ways to apply scrum. Eventually they run out of cash and shut down. If only books on product management had labels that say “pre-PMF” or “post-PMF”. Are any books missing?

User Testing 138

User Testing Books Product Marketing Marketing 138

Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Data Visualization 90

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 90