Engineering led? What to watch for

The Product Bistro

There are three principal types of companies: Sales led, marketing led, and engineering led. All three of them have distinct characteristics and traits, however, the engineering led organization (or ELO) has some distinct attributes that you can key off of. They do a lot of ETO (engineered to order) business. They do have a sales team, but the sales people are likely to be engineers, or former engineers themselves. Engineers love detailed documentation.

How Superhuman Built an Engine to Find Product/Market Fit

First Round Review

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. The engine has 5 stages.

Writing Market Requirements Effectively

280 Group

Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Engineers Are Great at Solving Problems It’s what drives them.

Nine companies share 30+ best practices for creating embedded analytics products

through their strategy and seen real market uptake from what they designed. the market opportunity. survey the target market. methods such as surveys for gathering market data; and. complete picture of the market and assess the business. industry and target market.

Embracing the deadline: How engineers benefit from delivery dates

Inside Intercom

Once you’re ready to ship, more work needs to be done by others to go to market. Are there any new engineering processes that might slow things down? The post Embracing the deadline: How engineers benefit from delivery dates appeared first on Inside Intercom.

Invisible Engines

Product Bookshelf

Invisible Engines: How Software Platforms Drive Innovation and Transform Industries by David S. “Invisible engines” are software platforms, software which makes services available to other software through Application Programming Interfaces.

Reddit’s Nick Caldwell on engineering leadership

Inside Intercom

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had just spent 13 years at Microsoft, most recently as the head of 300 engineers. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. Engineering leaders must do 2 things: a) execute and deliver high-quality software on a predictable schedule, and b) have the people skills to attract, retain and develop strong talent. I got into engineering through my father.

Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

We know we need to do more market discovery – talking to more customers (and non-customers, and lost prospects, etc.) In fact, a friend just starting out in product management, asked me recently, “OK, like, what are the actual steps for ‘finding the market problem?’

Stripe’s Will Larson on engineering and infrastructure management

Inside Intercom

As a startup scales, the importance of infrastructure engineers simply can’t be overstated. They’re the ones making sure your app is secure, that uptime looks good, and that the rest of your engineering org has the right tools to build features your users need and want. Today he’s leading Foundation Engineering at Stripe. One of my friends who had worked at Digg had moved there, and I went to work on the infrastructure engineering team.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

2013) demonstrated an unmet need in the market for visually stunning dashboards. engineers don’t have to recreate or replicate. sophisticated capabilities, companies can get to market faster and more easily keep. time-to-market is crucial) Faster time to deployment than.

Break point: Product engineers and the pursuit of speed and safety

Inside Intercom

As engineers, one of the fundamental things we have to learn is the extent to which we can break things – how do we get the right balance between shipping safely and shipping fast? Almost 3 years in as a product engineer here, I have changed my perspective.

Going on tour: How we spread engineering knowledge and culture across Intercom

Inside Intercom

Large engineering organizations face a common problem – different teams working on different parts of a product can end up having specific domain knowledge, and even specific cultures, that can lead to silos. What is an engineering tour? How to design an engineering tour.

The ultimate marketing technology stack for 2019

Inside Intercom

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE.

Building Stronger Relationships Between Product Management and Engineering

Proficientz – Product Management University

What are some things we can do to build stronger product management and engineering relationships? Here are three simple practices you can adopt to strengthen your product management and engineering relationships so they work together more harmoniously. Product Management should take the lead and provide regular forums for Engineering on topics such as emerging market trends and target customer challenges, new business practices, and current customer successes.In

The 5 Levels of Analytics Maturity

software market. The market has been thoroughly transformed over. These trends are most evident in the consumer market. business market is following suit, driven by the demands of users who. the consumer market—where some apps are updated every.

Edmond Lau and Jean Hsu on engineering more leaders and better working relationships

Inside Intercom

As up and coming engineers in Silicon Valley, Jean Hsu and Edmond Lau long sought more influence and impact in their respective positions – but they couldn’t shake the feeling of being stuck. Many engineers feel like they must make a jump into management to lead. But as Jean and Edmond will now tell you, following years of engineering leadership at Quip, Quora, Medium and more, that simply isn’t the case. Jean: Especially with engineering teams.

Getting Design Agencies and Engineering Teams to Work Together

Mind the Product

Design agencies and engineering teams are filled with talented and experienced people. Both agencies and engineering team are often evaluated based on the quality and quantity of their individual output. In my experience, design agencies and engineering teams can successfully work together if they have the right structure, oversight and mindset in place. Session with Engineering (60m). Agile Best Practices: SVP of Engineering Jeff Nielsen on Iteration Planning.

A Guide to Collaborating With and Motivating Your Engineering Team

Mind the Product

Frustrated Engineer. Product management and engineering needs to have a constant push-pull for progress to be made. Here are some of the things to keep in mind when working with engineers that I’ve gleaned from my experience. Lose time by over-building (or worse, building the wrong solution) because, had the engineers understood the problem being solved, they might have had a better (or quicker) way to solve it. Nobody likes process, certainly not engineers.

Be Expert On Market Problems

Under10 Playbook

In product management, our primary job is to be expert on market problems. We don’t want to build features for a single customer; we need to build solutions to widespread market problems. My friend’s problem isn’t a product management issue; he needs sales engineers.

New Study: 2018 State of Embedded Analytics Report

Part 3: Analytics Development Platforms Keep Applications Ahead of the Market. 2| 2018 LOGI ANALYTICS STATE OF EMBEDDED ANALYTICS REPORT the foundation of our app, customer success, technical support, product teams, marketing, investors, and. standing out in the market.

The top marketing statistics for 2018 and why they matter

Inside Intercom

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business? When product/market fit is owned by business leaders, products are judged by how quickly they can turn a profit.

Three Roles of Product Marketing

Under10 Playbook

Over the years I’ve seen product management teams focused increasingly on the technical aspects of the product, serving more as development managers than product managers, and neglecting business strategy and go-to-market responsibilities.

MRDs – How Much “Market” Is In Your Market Requirements Documents?

Proficientz – Product Management University

Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. If MRD’s are supposed to reflect the needs of the market, they should be market specific not product specific. What’s wrong with this sample market requirement?

Holiday messaging and chatbot tips for marketers

Inside Intercom

None of these tips require an engineer to set up, so you can do them all yourself and see your work pay off throughout the holidays. The post Holiday messaging and chatbot tips for marketers appeared first on Inside Intercom. Marketing automation chatbots email marketing messaging

The importance of an effective product marketing strategy

Inside Intercom

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Why Quality Automation Engineer should be among your first 10 hires

Split

At Split, our first hire was a Quality Automation (QA) Engineer. In fact, most companies don’t hire a QA engineer until around 20 employees. I believe that a QA engineer should be one of the first 10 hires of a technology company. There are many arguments for why people put off a QA hire, but they boil down to three key points: Money – We’d rather spend limited, early-stage capital on engineers building the product.

Builder beware: marketing tension in product-first companies

Inside Intercom

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? No wonder marketing has a bad name in the tech industry.

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

We threw terms like product/market fit around, without ever really giving a thought to what they meant. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market.

Builder beware: marketing tension in product-first companies

Inside Intercom

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? No wonder marketing has a bad name in the tech industry.

From the Passenger Seat – An Engineering View of Effective Product Management

Mind the Product

From my experience of working directly with and solving problems for product management and delivery in a Fortune 100 financial services organization, I’d like to share my list of top grievances against bad product management, from an engineering perspective.

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

Horrified, he began working to create more affordable and safe products, ultimately reverse-engineering existing solutions and the processes that went into their creation. Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

Win the “Customer Value” Relay Race and Dominate Your Market

Proficientz – Product Management University

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. There are seven legs in the race for market leadership. Market & Product Strategists. Strategy roles exist for one reason: To align every part of your organization with the most lucrative markets and the business goals of customers in those markets. Product Managers, Designers & Developers/Engineers.

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

In marketing speak, from the very beginning of the project we wanted customers from both the “early majority” and “late majority” groups, skipping the “innovators” and “early adopters”. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

Begin Your Revenue Marketing Journey

Pragmatic Marketing

What has changed so much about B2B marketing in the last few years that we’re now using a term like revenue marketing? B2B marketers are in a period of extreme transformation. Roughly 85 percent of B2B marketers are feeling intense pressure to add direct revenue accountability to their job description. ” • Today’s CFO is asking, “What revenue impact is marketing making and what’s the ROI?” What Is Revenue Marketing?

Dominating Your Market, Agile Role Clarification and The Price of One-Off Features

Proficientz – Product Management University

This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. Win the “Customer Value” Relay Race and Dominate Your Market. How Can Product Management Build Stronger Relationships With Engineering? Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & Responsibilities

The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales

Proficientz – Product Management University

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat. If product marketing considers sales it’s primary customer, here are three things it should do every year to boost their success rate.

Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Google and Bing have made it easier for marketers to optimize their pay-per-click ads with the click-to-call feature.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

Proficientz – Product Management University

No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.” What do my target customers ultimately want to accomplish to be a leader in their market?” It’s the one or two things that, if they do them consistently better than their competition, they’ll be the leader in their market, and meet their own revenue and profitability goals.