Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

SEPTEMBER 28, 2022

In this series, I look at what I wish I had known when I started as Head of Product… Summary Understanding strategy allows you to effectively delegate, motivate and align so you can move from a nice boss to an effective leader. There’s no separate ‘product strategy’ from company strategy?—?strategy

Weak Development Team 136

Weak Development Team Product Strategy Strategy Product Research 136

Product Management University

JANUARY 19, 2023

When product management teams adopt a portfolio strategy approach to managing products, they’re focused on making their organization better in market segments where they can best succeed. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

User Testing 147

User Testing Product Marketing Marketing Customer Experience 147

The Product Coalition

JUNE 28, 2022

As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work. What is “Product Vision”? Your product vision ultimately answers the questions “why are we building this?” Write code.

Vision 129

Vision Engineering Document Software Review 129

ProductPlan

AUGUST 7, 2020

When I started my career as an engineer, I didn’t set my sights on becoming a product manager. Flash forward fifteen years later, and I’m the Director of Product Management at HG Insights. My Journey Transitioning from Engineering to Product Management. 4 Key Differences in Skills Engineer to Product Manager.

Engineering 111

Engineering Leadership Customer Experience Feedback Software 111

Sachin Rekhi

JULY 16, 2022

Video: Product Strategy, Systems, and Frameworks with Sachin Rekhi. Slides: LinkedIn Learning: Product Strategy, Systems, and Frameworks. I was recently invited to speak as part of the Product Management Learning Series hosted by LinkedIn Learning. We covered a variety of my favorite product frameworks.

Startups 78

Startups Product Strategy Strategy Framework 78

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

BrainMates

NOVEMBER 22, 2022

5 Steps to Product Strategy. As product management evolves into a critical strategic function in organisations, its effectiveness in driving both customer and business value will increasingly depend on – and be influenced by – people outside the product team. This is where a well-defined product strategy comes in handy.

Product Strategy 59

Product Strategy Strategy Customer Experience Product Research 59

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Product Warrior

DECEMBER 7, 2022

This is the introduction to my 10-part series to help you execute and continuously improve your product strategy. After explaining to board members we could not acquire the Internet, I quickly learned to execute product strategy fast. We must focus on learning velocity and continuous improvement.

Weak Development Team 52

Weak Development Team Product Strategy Strategy Feedback Software 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. This is often referred to as empowered product development teams.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. This is often referred to as empowered product development teams.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

The Product Coalition

MAY 10, 2023

Traffic Sources (Organic, Referral, Paid) — This metric measures the sources of traffic to the website, such as search engines, social media, and advertisements. By tracking this metric, you can evaluate the effectiveness of your marketing strategies and identify opportunities to optimize traffic sources.

Onboarding KPIs 125

Onboarding KPIs Data Visualization Feedback Software Research Software 125

Mind the Product

JANUARY 10, 2020

The product growth engine provides a framework for getting up the adoption curve. To avoid confusion and ensure growth, Dave suggests that marketers should be part of a cross-functional development squad and a task force that meets regularly to focus on if things are going properly. As humans, we are biased towards change.

Engineering 99

Engineering User Testing Product Research Customer Feedback 99

ProductPlan

MARCH 9, 2023

powered Bing search engine. And product management is not immune to this new era of artificial intelligence. You type… “Plan a marketing campaign for a new Tesla pickup truck with a focus age group of 25 to 35.” Make sure to bookmark it so you can check in on us as we share new stories from the engineering front!

ChatGPT 52

ChatGPT Research Software Artificial Inteligence Reporting Tools 52

280 Group

MARCH 2, 2021

The two groups your Product Managers are likely to work with most closely are your engineering/development and sales and marketing teams… Cue the role confusion. Engineering/Development teams. Sales and Marketing teams. Prior to Amazon, Ken drove product strategy at a number of Seattle area startups.

Webinar 296

Webinar Outbound Product Management Product Manager 296

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Amanda Ralph Product Management Consultant.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Coalition

MAY 1, 2023

The market was ripe for us to introduce a new product. However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. However, involving the design team from the outset will help you avoid common pitfalls and streamline product development. The team stressed.

Weak Development Team 123

Weak Development Team User Testing Data Visualization Product Research 123

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

280 Group

FEBRUARY 9, 2021

To learn about this topic more in-depth, join our upcoming webinar on Thursday, February 18th, 2021: Fueling Your Product Strategy with Qualitative Research. Because interpreting qualitative data is time-consuming and subjective it is often underutilized or left behind altogether when building product strategy.

Data Visualization 207

Data Visualization Research Software User Testing Webinar 207

TechEmpower - Product Management

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

Education 114

Education Marketing User Testing Weak Development Team 114

ProductPlan

FEBRUARY 9, 2024

The static nature of traditional product planning cycles fails to consider quickly-improving technologies and unforeseen changes in the market. Iterative planning enables product management teams to respond quickly to changes in the market and emerging trends. Stay informed on market trends.

Data Visualization 106

Data Visualization Customer Feedback Feedback Software Analytic Tools 106

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

User Testing 62

User Testing Marketing Research Software Product Research 62

Userpilot

NOVEMBER 20, 2023

TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. What is a technical product manager?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

ProductPlan

MARCH 13, 2024

I loved that stepping into ProductWorld’s Developer Week 2024 in San Francisco a few weeks ago reminded me of the other side of the product development experience. I came out of Developer Week with three key takeaways about how we can work together in their quests to design, build, test, and ultimately ship great products.

Technical Review 106

Technical Review Data Visualization Customer Experience Product Research 106

280 Group

FEBRUARY 4, 2022

Hybrid work environments are now commonplace, requiring distributed teams to find ways to collaborate effectively using tools like Zoom, Teams, Jira, Slack and others across various time zones, while bringing innovative products to market. The base salary for a VP of Product Marketing in the U.S.

Data Visualization 367

Data Visualization Reporting Tools Research Software Product Management 367

280 Group

AUGUST 23, 2021

Moreover, sometimes PMs and POs are in separate organizations entirely; POs often live in the engineering organization, due to their direct embedding in development teams, while PMs often reside in Marketing. David Nash is VP of Products & Services at 280 Group. Tip #3: Build a Career Path. SAVE MY SPOT. About the Author.

Webinar 358

Webinar Research Software Reporting Tools Product Management 358

280 Group

SEPTEMBER 20, 2021

Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. In marketing speak, this is called “ market segmentation.” Brad is a software engineer who is constantly under pressure to meet tight deadlines.

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

280 Group

APRIL 19, 2021

We hear from many Product Managers that they are “required” by Engineering to write detailed, solution-oriented requirements. This is a classic pitfall in the product management profession, but let us explain why there’s a better way. Your Job—Empower Your Product Team to be Customer-Centric. Writing Winning Requirements.

Webinar 245

Webinar User Testing Customer Feedback Customer Experience 245

280 Group

SEPTEMBER 27, 2021

Let’s start by remembering that Agile and Waterfall/Traditional are development methodologies – ways to build a product. Product Managers exist to understand the market, identify customer needs, and determine a product strategy to meet those needs and achieve the company’s business goals (for instance, revenue and profit).

Product Management 348

Product Management Product Manager Technical Review Customer Experience 348

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. You can sell to the future of where the product is headed.

Data Visualization 98

Data Visualization User Testing Product Strategy Product Research 98

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

280 Group

APRIL 11, 2022

Some Product Managers are strong on education – albeit usually not specific to Product Management and most likely pertaining to other roles such as engineering, marketing, IT, or customer success. Skills assessments give no weight to how Product Managers learned what they know; they measure what they can do. .

Reporting Tools 296

Reporting Tools Product Management Product Manager Product Research 296