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Agile vs. Roadmaps — Ending the Battle [+Webinar]

280 Group

Sign up for our October 15th webinar, Unlocking a More Strategic Product Roadmap using Agile , to learn more in-depth about taking your product roadmap to the next level using Agile. The Product Roadmap. Similarly, product roadmaps can offer transparency and clarity into where we’re going and how we want to get there.

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Successful Roadmaps Avoid One Thing: Drift

The Product Coalition

Golden rules for roadmap management. Everyone has a plan until they get punched in the mouth” — Mike Tyson I’ve wrestled with weak roadmaps — even some downright disasters. It was something that happened over time, a term I’ve coined ‘roadmap drift’. It was something that happened over time, a term I’ve coined ‘roadmap drift’.

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The Power of Product Lifecycle Management: Steering Product Roadmaps to Success

The Product Coalition

roadmaps?” Executing a product roadmap requires more. A product lifecycle describes the stages a product goes through, beginning when the product is a twinkle in a product manager’s eye to its eventual retirement from the market and the continuous evolution between. No successful product makes it to market without both.

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How Can CRM Marketing Help Predict A Customer’s Needs?

The Product Coalition

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

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How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Product roadmaps must focus on the "now" and allow feedback to inform the "later."

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How To Build An Achievable Product Roadmap?

The Product Coalition

Talk to any of the product managers, and one of the main problems they will share how difficult it is to create an achievable product roadmap. I have mentioned “achievable” in the title because, most of the time, the product team comes up with a roadmap only to realize that it’s not achievable. Engineering and design ?—?Any

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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

While TOMS initially gained popularity and was lauded for its social responsibility, the company eventually faced several challenges: Market Saturation and Brand Differentiation: As the concept of socially responsible businesses grew, TOMS faced increased competition. You need both.

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Cracking the Code to Product Team Success: Data, Empathy, and Extraordinary Communication

Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries

Learning Objectives How to utilize data to gain stakeholder buy-in, prioritize, and shape the product roadmap Why empathy is not only critical for developing software for users that addresses their market problems, but is equally important in empowering those in engineering, user research, and design to produce the best outcomes to meet user needs (..)

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To Build or Not to Build: Creating Great Products and Avoiding Overengineering

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

Any PM or technical leader who’s led the charge of building a digital product knows that product engineering is one of the most expensive elements of business. He’ll explain how stitching together pre-existing solutions is often the best way to bring a stable, secure product to market most quickly.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.