Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Prepare your team.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

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Roadmap Feedback Software User Testing Reporting Tools 165

The Product Coalition

APRIL 23, 2020

Funding your Product Roadmap How do you ask for funding as you scale your product & team You have a product roadmap (annual / multi-year) in front of you, crafted by you after months of deliberation, discussions, conversations, stakeholder and leadership feedback and reviews.

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Roadmap Feedback Software User Testing Customer Experience 80

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

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B2B Feedback Software Product Marketing Customer Experience 98

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

bpma ProductHub

APRIL 10, 2017

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. The discussion topics were inspired by a blog post from Fresh Tilled Soil on Building a Product Roadmap.

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Roadmap Customer Feedback Feedback Software Data Visualization 150

Amplitude

APRIL 25, 2021

Today we’re launching Amplitude Recommend , a new personalization product that gives all digital companies the power to produce personalized experiences at scale; accelerating your roadmap by years, increasing conversion lift—often by double digits—and reducing the cost by millions.

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Analytic Tools Engineering Feedback Software Data Visualization 112

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

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Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

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Roadmap Data Visualization User Testing Product Research 91

280 Group

FEBRUARY 4, 2022

Standing tall at the center of all this change is the Product Manager, whose role it is to champion product development for an organization and ensure the product teams are executing on roadmaps and strategies to bring innovative, revenue generating products to market.

Data Visualization 367

Data Visualization Reporting Tools Research Software Product Management 367

ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here.

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Product Management University

FEBRUARY 15, 2017

Strategic Portfolio Roadmapping Workshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. your vision consists of several big product ideas that no one can agree on. Course Takeaways.

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Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine.

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Product Research Data Visualization User Testing Research Software 104

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

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Vision Roadmap Onboarding KPIs Customer Experience 52

The Product Coalition

OCTOBER 21, 2018

Crafted by design, engineered to keep customers close. Products live within markets that are constantly changing, making planning a difficult process. I believe this constant change is the reason that people have become frustrated with roadmaps, and in some cases have even went so far as to declare the roadmap dead.

User Testing 113

User Testing Roadmap Weak Development Team Customer Feedback 113

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

The Product Coalition

FEBRUARY 12, 2024

However, they are intended to guide and protect- to guide and protect the future of the product and the company. I’ve been a product leader for over a decade. I’ve reviewed roadmaps for hundreds of different products. I’ve participated in more roadmap review meetings than I can remember. Why share now?

Technical Review 118

Technical Review User Testing Product Research Customer Feedback 118

Pragmatic Marketing

DECEMBER 16, 2019

Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing. “There are nine skills that are the most important for a product marketer to have,” Hecht said.

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Product Marketing Marketing Feedback Software User Friction 91

Pragmatic Marketing

DECEMBER 16, 2019

Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing. “There are nine skills that are the most important for a product marketer to have,” Hecht said.

Product Marketing 91

Product Marketing Marketing Feedback Software User Friction 91

280 Group

AUGUST 23, 2021

Moreover, sometimes PMs and POs are in separate organizations entirely; POs often live in the engineering organization, due to their direct embedding in development teams, while PMs often reside in Marketing. David Nash is VP of Products & Services at 280 Group. And we’re going to have some fun in the process! SAVE MY SPOT.

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Webinar Research Software Reporting Tools Product Management 358

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Engineering teams write the code and build the product from the bottom up.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

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Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

280 Group

OCTOBER 18, 2022

What do you like most about product management? The skills I have honed as a product person are applicable not just in my professional life, but also in my personal life. I actually have a personal roadmap with themes for different aspects of my life such as health, finances, personal goals, travel, and household management.

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280 Group

MARCH 23, 2020

IT often experiences sporadic innovation, lower than expected solution adoption, poor customer satisfaction, high support costs, and fails to deliver compelling roadmaps for future growth. These results are not the fault of your engineering or delivery teams—they are the result of how you establish, fund, and track your expected outcomes.

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Reporting Tools Research Software Technical Review Data Visualization 254

Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

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User Testing Customer Feedback Customer Experience Data Visualization 151

Userpilot

SEPTEMBER 14, 2023

The types of product managers differ in focus and required skills. Data product managers focus on leveraging data for product development. Technical product managers build products with strong technical or engineering elements. Managing the product roadmap. Developing and prioritizing ideas.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Customer Experience 75

Revulytics

OCTOBER 19, 2017

As product managers, we may sometimes feel as though communicating our roadmap strategies and recommendations to those who sit outside of the immediate team – sales, marketing, and other executive stakeholders – resembles Catmull’s first characterization of the unhealthy culture. Promotion-focused vs. Prevention-focused.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

Mironov Consulting

APRIL 15, 2023

 One group (sales, implementation/customer success, professional services, account-based marketing) is trained and paid and rewarded to focus on one customer at a time , with current-quarter timelines.   Engineering-grade testing and code re-use are often discussed but almost never put in place.  And

Software Review 125

Software Review Customer Experience User Testing Technical Review 125

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Roadmap.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159

Haines-Group

DECEMBER 11, 2023

The Problem Product Management, Engineering, and Marketing are the center points of the interdisciplinary product team. Product Management establishes the vision for exactly what we should make, Engineering/Development designs and builds it, and Marketing figures out how to get customers to buy it.

Customer Experience 78

Customer Experience Customer Feedback Vision Agile 78

280 Group

MAY 11, 2021

Teams must ensure the product solves the right customer problems with all the right features and functionality, test and validate prototypes, and make a plan for production. After the launch, all eyes are on user adoption, reviews, and feedback that will shape the product roadmap. Sink or Swim” is a Risky Strategy.

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Weak Development Team User Testing Customer Experience Product Research 317

Sachin Rekhi

AUGUST 4, 2021

Or PMs at larger established tech firms might see great PMs at work within their company, but they struggled to reverse engineer just how to recreate their success for themselves. Take product roadmaps for example. And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

280 Group

SEPTEMBER 27, 2021

First, Product Managers and Product Owners both have strategic and tactical responsibilities. As the diagram shows, they must both understand the product vision , product strategy, and the goals of the product roadmap – a shared strategic responsibility. Who do Product Owners typically report to?

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Product Management Product Manager Technical Review Customer Experience 348

Userpilot

JULY 18, 2023

Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy. Next, they lead the ideation process and prioritize product and feature ideas. This is essential to build a roadmap that drives the product strategy. Product vision importance.

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98