NextBigWhat

SEPTEMBER 5, 2020

You either have a product market fit or you build fake metrics to get there (even unintentionally). NextBigWhat’s #Threadmill brings you curated Twitter threads on product, life and growth. Very few days I sleep w/o the macabre thought that startups that haven’t PMF-ed are like a candle in a wind tunnel.

User Testing 123

User Testing Weak Development Team Product Marketing Marketing 123

First Round Review

NOVEMBER 13, 2018

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

Product Marketing 111

Product Marketing Engineering Marketing Product Research 111

First Round Review

NOVEMBER 12, 2018

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it. Continue reading at First Round Review »

Product Marketing 111

Product Marketing Engineering Marketing Product Research 111

Mind the Product

FEBRUARY 5, 2019

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 147

User Testing Product Marketing Marketing Product Research 147

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Please do shoot a message in case you need any help!

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Best practices for implementing it.

Research Software 98

Research Software Engineering User Testing Marketing 98

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 123

Product Strategy Research Software Strategy User Testing 123

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. It’s important for an early-stage startup with limited resources.

Startups 84

Startups User Testing Product Management Product Manager 84

PMLesson's Ace the PM Interview

JANUARY 14, 2019

In this Path to PM blog post, Sanaz and I discuss applying lean startup principles to media products. How did you break into product management? You’ve moved quite a bit in your PM journey, from Zynga to the first PM at a startup, and now you’re a PM at Disney. This is the reason most startups fail.

Reporting Tools 61

Reporting Tools Startups User Testing Data Visualization 61

Product Management University

NOVEMBER 29, 2022

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. Who Delivers the Product Demo? There are pros and cons to founders giving product demos.

Demo 130

Demo Research Software Product Research User Testing 130

UserInterviews

MARCH 18, 2020

How a startup CEO used user research to grow his business, find product-market fit, and keep the focus on the user.

User Testing 45

User Testing Startups Product Research Engineering 45

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. Connect with Else on Linkedin.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Intercom, Inc.

SEPTEMBER 10, 2020

As an engineer by training, in pressure situations he tends to “lean to the quant.” Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Data Visualization 226

Andrew Chen

FEBRUARY 12, 2024

When I asked them their biggest learning on the trip so far, they said- We have to learn how to pitch our startup in the “American” way More self promotional, emphasizing the future not the past, talking about what it could be not what it is, playing up even small bits of proof points, etc. TLDR; there’s pitch mode and dinner party mode.

User Testing 108

User Testing Product Research Testing Startups 108

Product Management Unpacked

AUGUST 15, 2019

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups. Those who sell the product – marketing and sales.

Product Management 157

Product Management Product Manager Product Research Management 157

Split

APRIL 30, 2018

At Split, our first hire was a Quality Automation (QA) Engineer. In fact, most companies don’t hire a QA engineer until around 20 employees. I believe that a QA engineer should be one of the first 10 hires of a technology company. Devs do QA – We expect our engineers to do their own testing.

Engineering 68

Engineering User Testing Software Engineering Product Research 68

The Product Coalition

AUGUST 9, 2021

All Product Roles Are Not Alike Photo by Lennart Nacke on Unsplash My first gig as a Product Manager was in a Startup. The Product I worked on did not exist. To top it off, I had no real Product Manager experience. Understanding the Product Septet helps you find the right role that is best suited for you.

Product Management 158

Product Management Product Manager User Testing Management 158

Userpilot

JULY 27, 2023

Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $192,383/yr. Average salary: $151,254/yr.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

The Product Coalition

MARCH 17, 2021

A Growth PM focuses on all aspects of an already launched product to improve either customer retention, revenue or product market fit. Focusing on high level product features). Engineering Facing and High Abstraction Interface with Engineering?—?Internal Focusing on high level product features).

User Testing 122

User Testing Product Management Product Manager Product Research 122

The Product Coalition

FEBRUARY 18, 2024

The project was stuck in engineering for a long time. On one hand, he knew the project wasn’t in good shape and something needed to change, but on the other hand, engineering kept giving him fluff answers. Challenge Upwards The CEO, startup founders, or your management chain up to the CEO, have authority over you. That’s a fact.

Leadership 124

Leadership Presentation Engineering Positioning 124

The Product Coalition

MAY 11, 2020

Let’s say that you want to create an all-in-one service to create payment system to vendor, and since you are too eager to scale it up you instantly suggest engineers to create a microservices and then struggle heavily because in the end it’s too powerful and didn’t even get enough usage from stakeholder to be considered success.

User Testing 108

User Testing Product Management Product Manager Product Research 108

Mind the Product

AUGUST 3, 2017

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! It takes a while to reach that fit to the point that you can optimize business and product strategy independently!

User Testing 167

User Testing Data Visualization Product Management Product Manager 167

Ask Benny

JANUARY 25, 2020

The most common case is in startups when the practice is to build things that do not scale (see also Do Things that Don’t Scale by Paul Grahm). As a startup, you do not always have the money to build a system that will scale properly if you succeed and grow. Technical debt can also be created even if you do the best engineering.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Intercom, Inc.

NOVEMBER 17, 2020

That intense focus means we are careful not to spend precious time and resources over-engineering our solutions. Sometimes this focus on solving customer problems means we make simpler engineering decisions up front, in the knowledge that those decisions won’t scale forever and that we’ll need to revisit them in the future.

User Testing 151

User Testing Customer Experience Data Visualization Engineering 151

Product Innovation Educators

MARCH 21, 2022

My last role at Facebook was as a product manager in the Facebook Reality Labs, which is now Meta. The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We worked with teams across Facebook to launch the product.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Userpilot

AUGUST 29, 2023

Product teams are staffed with various skilled professionals. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Communication skills.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Ask Benny

DECEMBER 4, 2019

The most common case is in startups when the practice is to build things that do not scale (see also Do Things that Don’t Scale by Paul Grahm). As a startup, you do not always have the money to build a system that will scale properly if you succeed and grow. Technical debt can also be created even if you do the best engineering.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Lenny Rachitsky

JANUARY 11, 2024

While at Google, Sam helped lead many of Google’s consumer products, including Gmail, Blogger, PageCreator, Picasa, Reader, Groups, and more recently Maps and Google Automotive Services. Sam was also a principal investor at Google Ventures, has founded six startups, and was the SVP of engineering at Box through their IPO.

CTO 98

CTO Automotive User Testing Document 98

Userpilot

JULY 17, 2023

Enterprise companies with multiple or complex products tend to have larger product teams made up of specialists, while startups often have to cope with smaller structures where members perform numerous roles. A well-structured product team requires a product leader – either a product manager or a product owner.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

The Product Coalition

OCTOBER 2, 2022

Becoming a great product manager isn’t about acquiring hard skills. So what makes a great product manager? I remember when I joined an early stage startup and started to develop hard skills. I learned SQL and JavaScript to gain autonomy and engineers’ respect. He had an engineering background and other hard skills.

Product Management 148

Product Management Product Manager Feedback Software User Testing 148

The Product Coalition

JUNE 20, 2020

The time and energy of the product management team at a scale-up is best focused on two core jobs: Make the implicit explicit Complement (don’t supplement) other teams From the startup … Startup founders, even at the very beginning, take a fairly comprehensive approach to product development. Or a loud voice.

Product Management 79

Product Management Product Manager User Testing Reporting Tools 79

The Product Coalition

FEBRUARY 11, 2023

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. One should be crystal clear about the problem and how his product or service is solving it. I will try to elaborate on each one of them.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mind the Product

FEBRUARY 20, 2019

Michael Sippey, VP Product at Medium. Michael leads product and design at Medium, which he joined when it acquired his startup Talkshow Industries. He has a storied career across enterprise and consumer products, and has been a product manager since the pre-internet era in the early 90s.

Research Software 101

Research Software Analytic Tools User Testing Artificial Inteligence 101

Mixpanel

APRIL 27, 2020

Leading a product team in a startup—where it’s basically you, or maybe you and one other person—is far different from leading a large product management team for a well-established company. Startup: Set ruthless priorities. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

The Product Coalition

NOVEMBER 15, 2020

The tendency is to directly apply approaches from standard venture-backed startups or big business strategy because these are familiar (and easy to Google). Sometimes the right unscalable trick is to focus on a deliberately narrow market. . — The only thing that matters is product/market fit (Marc Andressen).

User Testing 119

User Testing Customer Feedback Feedback Software Product Research 119