Engineering led? What to watch for
The Product Bistro
JULY 20, 2018
There are three principal types of companies: Sales led, marketing led, and engineering led. All three of them have distinct characteristics and traits, however, the engineering led organization (or ELO) has some distinct attributes that you can key off of. They do a lot of ETO (engineered to order) business. They do have a sales team, but the sales people are likely to be engineers, or former engineers themselves. Engineers love detailed documentation.