Amplitude

MARCH 11, 2020

Output-based product roadmapping frequently looks like jostling and negotiating to sequence a given set of features over time and across several swimlanes, each representing an engineering team. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. You work closely with engineering team, define and document the requirements, attend the scrum. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  Plus frequent updates on everything for the C-suite.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Sales Training. When it comes to sales training, products play a supporting role, not a leading role.

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. The first stage is building an organic growth engine.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JUNE 3, 2021

In terms of research and development or generally the product and engineering functions, the people who produce your software, this really is a question of investability. And we’re actually becoming a less effective engine of R&D because we’re now producing swiftly. Should we sink bigger? Should we plan bigger?

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. question becomes even more pressing given the trend toward “bottom-up” product adoption – i.e., offering a given product for free or without a formal top-down sales motion, as is common with SaaS.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

The Product Coalition

FEBRUARY 26, 2022

The engineers and designers understanding of the customer and problem space is paramount and if you aren’t regularly talking to those customers, what do you think happens to the probability of you making a mistake?

User Testing 183

User Testing Weak Development Team Customer Experience Customer Feedback 183

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

SEPTEMBER 18, 2021

This will often include the sales and marketing department, the engineering department, the product development team, product management, press and PR, and senior executives. #3 . #2 – Collaboration skills. As a product marketing manager, you'll have to collaborate with multiple teams across the business.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Userpilot

SEPTEMBER 18, 2021

This will often include the sales and marketing department, the engineering department, the product development team, product management, press and PR, and senior executives. #3 . #2 – Collaboration skills. As a product marketing manager, you'll have to collaborate with multiple teams across the business.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

This will often include the sales and marketing department, the engineering department, the product development team, product management, press and PR, and senior executives. #3 . #2 – Collaboration skills. As a product marketing manager, you'll have to collaborate with multiple teams across the business.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

This will often include the sales and marketing department, the engineering department, the product development team, product management, press and PR, and senior executives. #3 . #2 – Collaboration skills. As a product marketing manager, you'll have to collaborate with multiple teams across the business.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Intercom, Inc.

JULY 5, 2018

I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163