Making Better Use of Engineering Teams

bpma ProductHub

He made six primary points on making better use of engineering teams. Provide Engineers with Full… Product StrategyBy Mark Littlewood – Business of Software hosted Marty Cagan, founder of Silicon Valley Product Group earlier this year in London for a talk based around the new edition of his book, Inspired: How to Make Tech Products Customers Love.

Engineering led? What to watch for

The Product Bistro

There are three principal types of companies: Sales led, marketing led, and engineering led. All three of them have distinct characteristics and traits, however, the engineering led organization (or ELO) has some distinct attributes that you can key off of. They do a lot of ETO (engineered to order) business. They do have a sales team, but the sales people are likely to be engineers, or former engineers themselves. Engineers love detailed documentation.

How great Product Managers contribute to great engineering cultures

The Product Coalition

Great engineers leave when they are no longer excited by an opportunity. These engineers are in demand, they have other companies constantly knocking on their doors, pitching them exciting opportunities, as well as money, in an attempt to convince them to leave.

Invisible Engines

Product Bookshelf

Invisible Engines: How Software Platforms Drive Innovation and Transform Industries by David S. “Invisible engines” are software platforms, software which makes services available to other software through Application Programming Interfaces.

Nine companies share 30+ best practices for creating embedded analytics products

and packaging strategy, and your product support resources for pre-launch, launch, and. through their strategy and seen real market uptake from what they designed. the need for an analytics product Whether your engineering and services team perform.

Reddit’s Nick Caldwell on engineering leadership

Inside Intercom

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had just spent 13 years at Microsoft, most recently as the head of 300 engineers. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. Engineering leaders must do 2 things: a) execute and deliver high-quality software on a predictable schedule, and b) have the people skills to attract, retain and develop strong talent. I got into engineering through my father.

Smells like team spirit – what sports and engineering teams have in common

Inside Intercom

We borrow a lot of the words and concepts we use to describe our engineering teams from the world of sports – from huddles and scrums to sprints and even goals, the terminology resonates from the pitch to the office. My time as an engineering manager at Intercom has reinforced for me the parallels between team sports and being part of a successful engineering team. Startups company culture Engineering engineering teams

Getting Design Agencies and Engineering Teams to Work Together

Mind the Product

Design agencies and engineering teams are filled with talented and experienced people. Both agencies and engineering team are often evaluated based on the quality and quantity of their individual output. In my experience, design agencies and engineering teams can successfully work together if they have the right structure, oversight and mindset in place. Session with Engineering (60m). Agile Best Practices: SVP of Engineering Jeff Nielsen on Iteration Planning.

Going on tour: How we spread engineering knowledge and culture across Intercom

Inside Intercom

Large engineering organizations face a common problem – different teams working on different parts of a product can end up having specific domain knowledge, and even specific cultures, that can lead to silos. Since then other companies have followed similar strategies.

Smells like team spirit – what sports and engineering teams have in common

Inside Intercom

We borrow a lot of the words and concepts we use to describe our engineering teams from the world of sports – from huddles and scrums to sprints and even goals, the terminology resonates from the pitch to the office. My time as an engineering manager at Intercom has reinforced for me the parallels between team sports and being part of a successful engineering team. Startups company culture Engineering engineering teams

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

It seems like PMs and engineers have grown to hate embedded reporting. How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort. For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting.

What to expect: Your first few months as an engineer at Intercom

Inside Intercom

I was curious to see how the company ensures that every new engineer has the opportunity to do the best job of their career, and how that would translate to my personal growth and everyday life in Intercom. Making an impact as an engineer. This was part of a more holistic company strategy going on at the time, called Intercom for Sales. It’s common for a new engineer to undertake simple tasks for their first few weeks in a new job but you won’t find this at Intercom.

4 key steps towards a growth engine strategy

Product Warrior

Reviewing product strategy to design a growth engine for established business is a common ask of product leadership, although few businesses achieve it. This post shows you where do you start so you can design powerful and successful growth engines? Product Management Strategy

A Guide to Collaborating With and Motivating Your Engineering Team

Mind the Product

Frustrated Engineer. Product management and engineering needs to have a constant push-pull for progress to be made. Here are some of the things to keep in mind when working with engineers that I’ve gleaned from my experience. Lose time by over-building (or worse, building the wrong solution) because, had the engineers understood the problem being solved, they might have had a better (or quicker) way to solve it. Nobody likes process, certainly not engineers.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. This strategy-first approach has several benefits.

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

It seems like PMs and engineers have grown to hate embedded reporting. How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort.

Dear Strategy: 073 Strategy Career Questions (Part 3 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. . In other circles, the roles of product manager and product marketing manager are distinctly different entities, with product managers handling more of the front end of a product’s lifecycle (insight gathering, strategy, innovation, development, etc.), Dear Strategy: Episode 073. ###.

What every product manager needs to know about content strategy

Craft.io

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. There’s often the perception that a copywriter will be merely polishing already-adequate copy written by designers, product managers, or engineers.

Dear Strategy: 068 Involving Your Employees In Your Strategy

Dear Strategy

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.” ” Of course, that doesn’t mean that everyone needs to come to a consensus when developing your strategy.

My switch from Engineering to Product Management

The Product Coalition

Anonymous I’ve always enjoyed talking strategy. As a software engineer, I would typically find myself having the desire to be part of the strategic decision making and slight dissatisfaction when I am just handed tasks based on the outcome of business decisions. My journey from engineering to product management started with passion then determination and finally ending with the courage to make the switch. A story of passion, determination, and courage.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies.

Dear Strategy: 034 Technology Driven Strategy

Dear Strategy

Dear Strategy: “As a product development team, how can we best reinforce technology-driven strategy?”. And, because of this, I need to start my answer by saying – please make sure that a technology-driven strategy is, in fact, what the organization wants you to reinforce. . Coming from someone who is an engineer by education, and who has led many different R&D teams throughout my career, I can tell you that I always want to innovate.

Q&A with Extensis VP of Development & Strategy, Toby Martin

Revulytics

Toby Martin is VP, Development and Strategy at Extensis , a developer of software and services for creative professionals and B2B workgroups. We talked to Toby about his experience as a Revulytics Usage Intelligence customer.

The importance of an effective product marketing strategy

Inside Intercom

Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today. You might be working with some of the most talented engineers in the industry, who have spent six months refactoring your code to make the best app in the world.

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

Revulytics

But software vendors can especially harness the power of data-driven event strategies to both develop the content for the events and to make sure the appropriate user segments hear about them and participate. The same strategy can also be applied for digital events like webinars.

The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

To grow your product’s community, consider @sandimac’s anti-influencer strategy Click To Tweet. The classic influencer strategy is all about using big names and big credentials to draw as many users to your product as possible. I hate the term “influencer.”.

How to Answer Hard Questions about your Product Strategy

ProductBoard

If an engineer at your company approaches you and asks why they’re working on a specific task, how confident are you that you’ll be able to quickly convince them that they’re not wasting their time?

How to build, manage and scale a sales team – 12 strategies from the experts

Inside Intercom

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Why not simply invest in hiring more engineers and let the targeted end-user virally adopt the product of their choice?

Strategy over speed: How video games prepared me for life as a product manager

Inside Intercom

Instead of Half-Life or GoldenEye, I was drawn to simulation games such as SimCity , The Sims and Theme Hospital – titles that rewarded strategy over speed, patience over practice. Developing strategy skills. Growing up, I was surrounded by video games.

Intercom’s Rich Archbold on how to run less software

Inside Intercom

In engineering, you want to move fast, ship often and solve real customer problems. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Born from an engineering offsite.

Pleased to meet you: Tips for managing an established team

Inside Intercom

“The success of the transition will be shaped by your first quarter” Realign with engineers on what’s ambitious but realistic, and lower the bar a little bit if you think that the goals are too ambitious. Engineering engineering management management

Coda’s Shishir Mehrotra on rethinking docs from scratch

Inside Intercom

You think about things like databases or search engines or social networks or messaging tools. Tell me, though, what’s the underlying product strategy at play here? Product & Design Engineering Product productivity

How to Hire Great Engineers for Your Startup

Sachin Rekhi

Last night I had the pleasure of attending the latest Startup2Startup on engineering management with Yishan Wong , an early director of engineering at Facebook. The area we spent the most time discussing, both during the presentation and during the discussion that followed, was how to hire great engineers for your startup. I thought it was a particularly appropriate topic given that I receive weekly requests from colleagues asking me for help on their quest for engineers.

Run Less Software

Inside Intercom

by Rich Archbold, Senior Director of Engineering at Intercom. It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. The people who spend their days writing software are not called software engineers.

CH 14: Three Pillars that Support a Successful Product-led GTM Strategy

Aptrinsic

Data, Engagement, and Experimentation Note: This article covers Chapter 14 of the “ Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy ” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

Converts market data into requirements for engineering. A subject matter expert (SME) on the product, providing daily support to engineering. Helps engineering to ensure the product meets the market requirements identified by PM. Product Strategy

Motivating Development Teams

Mironov Consulting

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. Motivation and engagement look different on the tech side of the room: the outbound team often can’t tell whether Engineering is emotionally engaged.

We’re doubling our product teams in San Francisco, Dublin & London

Inside Intercom

Our teams across Intercom think and work holistically, so when we talk about Product, we mean engineering, design, product management, research and analytics. Our SF Product team is led by Ann Montgomery, leading product management & design, and Louis Bennett, leading engineering. Louis was one of the top engineering leaders at Trulia and helped to lead that business from $1M in revenue when he joined to $250M in revenue when he left.

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Ways to Define Success and Measure Value for your Product Features

bpma ProductHub

Erin McHugh Saif showed us how she used analytics and customer insights to help her tackle a large-scale business problem at TIBCO Spotfire and Sooyoung Kim shared how Rue La La is using Riskiest Assumption Testing to rapidly test ideas with zero engineering effort.

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Elevated Product Thinking

The Product Coalition

Rather, our energy is much better spent on the specific details of the very near-term, the broader details of the short-term, and the strategy of everything beyond that. software-engineering business technology agile product-management