What is product vision?

The Product Coalition

A clear product vision helps making decisions so your product ends up where you want it to be. Vision is the art of seeing what is invisible to others.”?— Jonathan Swift Every product starts with a vision. A strong product vision applies focus.

Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Engineering wants to speed up development. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough.

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

With a keen focus on value and conducting Structured Conversations using the 7 Product Dimensions, you greatly improve your ability to go from vision to value. A successful product delivers value when it is aligned to your product vision and goals.

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Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision.

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Reddit’s Nick Caldwell on engineering leadership

Inside Intercom

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had just spent 13 years at Microsoft, most recently as the head of 300 engineers. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. Leaders are people who provide a compelling vision for people to follow and believe in, and take responsibility for what happens next. Nick Caldwell: I’m VP of engineering at Reddit.

The one thing that can make or break your product and team: the vision

The Product Coalition

In speaking with many product people (PMs, designers, engineers, data scientists) over the last few months?—?I’ve I’ve realized that people use the words mission, vision and strategy interchangeably. The vision talks about the future?—?where Bad product visions don’t feel real?—?either

Getting Design Agencies and Engineering Teams to Work Together

Mind the Product

Design agencies and engineering teams are filled with talented and experienced people. Both agencies and engineering team are often evaluated based on the quality and quantity of their individual output. In my experience, design agencies and engineering teams can successfully work together if they have the right structure, oversight and mindset in place. Be Crystal Clear About Your Vision and Objectives. The Only Product Vision Template You’ll Ever Need.

A Guide to Collaborating With and Motivating Your Engineering Team

Mind the Product

Frustrated Engineer. Product management and engineering needs to have a constant push-pull for progress to be made. Here are some of the things to keep in mind when working with engineers that I’ve gleaned from my experience. Lose time by over-building (or worse, building the wrong solution) because, had the engineers understood the problem being solved, they might have had a better (or quicker) way to solve it. Nobody likes process, certainly not engineers.

From the Passenger Seat – An Engineering View of Effective Product Management

Mind the Product

From my experience of working directly with and solving problems for product management and delivery in a Fortune 100 financial services organization, I’d like to share my list of top grievances against bad product management, from an engineering perspective.

Alignment on great product teams

Inside Intercom

To move quickly towards a mission, the core attributes of product teams –strategy, design and engineering – need to be well aligned. When I think about product, I think that there are three core pillars that it’s built upon: engineering, design and strategy.

Break Down Silos to Build a Culture Focused in a Single Direction

Mind the Product

Are your Product and Engineering teams pushing (or pulling!) What is the company’s mission statement or vision? I’ve seen amazing Show and Tells where it wasn’t just Product and Engineering, but other departments like Logistics showing what they were working on.

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Shortcomings of Google App Engine

Sachin Rekhi

As many of you know, I have been a huge fan of Google App Engine. I love the vision and truly believe its the first real platform-as-a-service as opposed to the other dominant cloud platform Amazon AWS. While AWS has significantly moved the industry forward with on-demand virtualized instances and cloud storage, it has not developed a fully scalable runtime environment comparable to Google App Engine.

From R&D Engineer to Product Manager

All About Product Management

He has had the opportunity to travel the globe both as an engineer and product manager representing the products he has designed and ( later on in his career ) that he product managed. After graduating in France, I followed a B.Eng in Electronics and Communication Engineering.

Taylor Wescoatt – Being the First Product Manager

Mind the Product

Early on, before product-market-fit, business strategy and product strategy are one-and-the-same & thus product vision needs to be owned by the founder. Strategically, this is about focusing vision and limited resources. Strategic clarity is about extracting the vision from the founder, and then communicating it widely to align everyone in the org. Product Launch Startups Agile alignment prioritization product strategy Startup vision

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New horizons: How to move your life for your career

Inside Intercom

I wanted to be part of the amazing team of people who execute Intercom’s vision. Engineering career career directionWhen we think of our dream career, and by extension our dream life, we rarely picture jumping into the unknown to attain it.

We’re doubling our product teams in San Francisco, Dublin & London

Inside Intercom

Our teams across Intercom think and work holistically, so when we talk about Product, we mean engineering, design, product management, research and analytics. Our SF Product team is led by Ann Montgomery, leading product management & design, and Louis Bennett, leading engineering. Louis was one of the top engineering leaders at Trulia and helped to lead that business from $1M in revenue when he joined to $250M in revenue when he left.

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Successful employee onboarding should focus on culture

Inside Intercom

I joined Intercom a few months ago as an engineering manager and onboarding for the first time in a while made me realize some things I hadn’t before. It’s focused on meeting a bunch of people, setting up our computer, walking through benefits and occasionally meeting an executive who talks about the vision and mission of the company. Startups company culture employee onboarding Engineering onboardingOnboarding new employees is a hard process to do well.

Product Takeoff

Product Takeoff

To achieve that level of confidence and to build products in that space we as product managers have to focus on a few key principals before we plan on getting the next thing in the marketplace.The four major principals we generally go by are Vision, Strategy, Team and Rapid learning.

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Beyond Tickets: Putting You Smack Dab in the World of Beyonce


By Laukik Watve , Head of Engineering Imagine putting on a headset and instantly finding yourself in the front row of a Beyonce concert. We are forming full-stack, balanced engineering and cross-functional teams who uniformly operate with a “fan-first” mentality.

Stop Validating & Start Co-Creating

Product Talk

Even though their MVP will only include a fraction of their near-term vision, Pam wants two weeks to work through the design of the near-term vision, as she’s worried if they build piece by piece, they’ll end up with a Frankenstein user experience. Meet Sally and Pam.

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How To Land a Product Management Job Straight Out of College

PMLesson's Ace the PM Interview

Or should they take a mixture of classes across psychology, business, and engineering? Hard Skills Technical Expertise Why it’s Important : Good PMs have a strong technical background, which allows them to work well will engineering teams. engineering, sales, marketing, legal, etc.).

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

It will show what you’ll deliver, when and how the product features will support your strategy and achieve your long-term vision. Engineering completes the product description document. This post describes the second phase in the Optimal Product Process: Plan.

How to Create a Strategic Portfolio Roadmap

Proficientz – Product Management University

In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. Instead of constantly wrangling over competing product visions that no one can ever agree on, you’ll learn how to craft a short and long-term portfolio roadmap that mirrors the vision and business goals of your target customers. Wealth made simple: news and articles from IRC Wealth.

The Simple Guide to Product Management

bpma ProductHub

To own a product requires a strong vision for what it can become and achieve. Product Managers should feel comfortable talking with execs, and equally with engineers and peers. Having a vision for yourself and your career is just as important as having one for your products and teams.

4 Traits of Successful Product Leaders


Contrary to popular belief, you don’t need to be a former engineer to be a product leader. To earn the respect of and lead teams of engineers, the product manager must understand the technical underpinnings, how things work and the engineering trade-offs,” says Groupon’s Jeff Holden.

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Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

Build the strategic vision for your product. No, you don’t have to be a software engineer. But when a software engineer tells you something, it helps if you can do more than nod your head and pretend to understand. People often describe a product manager as “CEO of the Product.”

Women in Product Management: Irina Farooq, Chief Product Officer at Kinetica

280 Group

Product Managers work with incredibly smart capable engineering leaders who have strong technical backgrounds, and also have a vision for the product. Being able to then think critically and synthesize everyone’s input into a compelling product vision and roadmap is incredibly important. As a product manager, I’m not as technical as the engineers on my team.

Leaders & Lessons That Changed My 2018

Product Club

Several leaders had a big impact on my personal and professional development in 2018, as I made a transition from consulting on product and engineering strategy and execution with TribalScale in MENA to an internal product role with OLX Group in Europe. Sheetal (CEO, TribalScale) : Lead the team boldly, be uncompromising in the vision, and show that you fight for your group with your work ethic. Mentors are all around us when we look through our life and workplace.

How Product Teams can Build Trust with Internal Teams


A lack of trust from developers and engineers creates endless second-guessing, challenges and sometimes even a refusal to follow through on requests, which becomes a huge timesuck and morale destroyer. Tell your engineering team why (not just what). If you’ve been operating under the assumption that engineers just want to build stuff, then you’re selling your technical team short.

Our DNA: the Original Modern City by Mike Perls

Mind the Product

Adamson was a Victorian engineer and the driving force behind the construction of the Manchester Ship Canal, which connects Manchester to the coast at Liverpool.

Good Product Team/Bad Product Team


ranging from startups with only a handful of engineers to large enterprises with thousands of PMs. PM, Design and Engineering?—?are They set an aggressive 10x vision , but give the teams closest to the customer autonomy to figure out how to achieve that vision. Bad product teams use agile as an excuse to not have a vision. Good product teams iterate obsessively to test and refine their vision. PMs and Designers believe they need to “keep engineers busy.”

Product Success


Third, this means that teams have the necessary skill-set diversity , which is typically product management, user experience design, and engineering. Co-location means that the product manager, product designer, and the engineers (or at least the tech lead) all sit right next to each other. Product Vision and Strategy. This starts with a clear and compelling product vision, and a path to achieving that vision, which is referred to as the product strategy.

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Customer Discovery Series Part III: Leveraging the Power of Influencing Without Authority

Product Manager in Heels

through communication, vision and influence." Find a few executives, engineers and key sales people that you can build an alliance with. Influence without Authority - it's one of the hardest things about being a Product Manager. Recently, Martin Erikkson wrote a blog post titled "Product Managers are not the CEO of anything". I loved this post because I am a firm believer in that statement and many of the other statements in the post itself.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

Describe your vision and strategy. Setting the vision and strategic goals for the product—and, more importantly, getting alignment on these with your stakeholders—is the first step to creating a successful roadmap. By Jim Semick. We’ve all heard about “strategic” product roadmaps.

How working as a Product Marketer can help you become a better Product Manager


Having played both roles immensely helps us build a long-term product and business vision. Product’s purpose is not only to solve a pain point or a problem but also to deliver the promise that product (vision/messaging) makes to the external world.

How to Get Valuable Product Insight from Customer-Facing Teams


A successful Product Manager will champion the user and strive for a shared vision amongst the UX, UI and design teams based on their customer and user research.”. Engineering.

The Definition of Done: What Product Managers Need to Know


To avoid this scenario, product teams should take the time to work with their engineering and testing counterparts to agree on what qualifies as “done” in different cases. The engineering organization is typically the lead player in defining the Definition of Done, since much of it is to guarantee that things work well and meet basic technical requirements. The definition might be lead by the ScrumMaster or the head of engineering. Are we there yet?

Preparing for the Associate Product Manager interview—Hamsa Pillai, Google APM

PMLesson's Ace the PM Interview

In the past, I’ve had the chance to work on developing products as a software engineering intern and as a business development intern at a startup. After my junior year, I worked as a software engineering intern but I got to work on my own product.

What is Product Management’s Role in Promoting Innovation?


Sales sees your market a little differently from your marketing team, which has a different perspective from your support teams, and everyone sees things differently from engineering and design. Promote a company-wide focus on your business’s vision—which should extend beyond your products. Sometimes thinking only about your products can create tunnel vision, a view that’s too limited to allow for those big innovative ideas that could lead the massive success.

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

A powerful positioning statement also serves as the vision statement for the solution, aligning stakeholders around the solution and helping to control scope creep. Refocusing the Lens.