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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Marketing 147
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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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Trailblazing Women in Product Management: Jennifer Marx, Vice President of Product Management at Sythentaic?

280 Group

Jennifer is now the Vice President of Product Management at Synthetaic, an end-to-end AI company. “ I had never worked directly on an AI product before, nor had I worked in a startup, but the more it scared me, the more I knew it’s what I had to do next.” Fortunately, I ended up in technology.

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The Top Mobile In-app Feedback Tools of 2020

Alchemer Mobile

Using Apptentive Notes, you can follow up with a group of variant participants to let them know that the functionality they tested in beta is now generally available in your product. Unify data and simplify partner integrations with enterprise-class security and reliability. See exclusive 2020 mobile engagement data for finance apps.

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CAC Payback Period: How to Calculate and Reduce It?

Userpilot

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Large enterprise companies with better access to capital can afford to have longer payback periods.

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7 Best MBA Programs for Product Management

280 Group

What I love about this program is the dual focus on strategic analytics and leadership development, both important foundations for the Product Manager role. #3: Their Technology Management pathway includes a huge breadth of courses in Product Management, Product Marketing Management, and Business Operations/Strategy.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).