The Product Coalition
FEBRUARY 9, 2021
We’re kicking off a new venture with an enterprise tech product at its core. I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. theories, frameworks and approaches?—?for Putting together the list was harder than I thought. by Justin?—?Takes
Intercom, Inc.
NOVEMBER 30, 2021
You’ll learn the ingredients of a winning modern support tech stack and the key ways to optimize your stack through a proven framework. But many support teams – especially those in the enterprise space – worry that “ripping and replacing” their tech stack will be costly: time-wise, cognitively, and financially. Let’s dive in.
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Userpilot
JANUARY 22, 2024
TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals. In SaaS, the low-touch and hybrid models are more popular, while enterprise software – very high-touch, so consider your industry when choosing the model. Let’s get right into it!
Intercom, Inc.
JULY 29, 2021
But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We paused all of our enterprise field sales, but in our HQ, we decided to put the foot down and really go for it.
Brian Balfour
JULY 18, 2017
This is part four in a series about 4 Frameworks To Grow To $100M+. Finally on the far right hand end of the spectrum you have very high ARPU businesses (6 to 7 figures) and therefore take advantage of very high CAC channels such as enterprise and outbound sales. Subscribe to get the rest of the series.
Brian Balfour
AUGUST 3, 2017
This is part five in a series about 4 Frameworks To Grow To $100M+. Marketo Their market is the enterprise. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). Subscribe to get the rest of the series.
Intercom, Inc.
NOVEMBER 20, 2018
The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. Choose one, ensuring it can easily connect to any data sources you have (be that lead generation forms, or existing data sets) and also ensure that it can integrate with any outbound marketing tools you may have like MailChimp.
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