The Product Coalition
MARCH 8, 2024
Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? Think of digital transformation strategies as your roadmap to success in the digital age. The digital revolution is no longer a distant wave on the horizon, but a powerful tide reshaping every industry.
280 Group
OCTOBER 3, 2021
Sign up for our October 15th webinar, Unlocking a More Strategic Product Roadmap using Agile , to learn more in-depth about taking your product roadmap to the next level using Agile. The Product Roadmap. Similarly, product roadmaps can offer transparency and clarity into where we’re going and how we want to get there.
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The Product Coalition
MARCH 3, 2024
Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?
280 Group
OCTOBER 29, 2022
According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.
Intercom, Inc.
OCTOBER 8, 2020
And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.
Product Management Unpacked
AUGUST 21, 2020
When it comes to product management roles in startups vs. large enterprises, there tend to be a few key differences. Working with smaller teams and lacking the abundance of resources that a larger enterprise might have pushes Product Managers that work in startups to take on a more generalist role. Product Management at a Startup .
The Product Coalition
JANUARY 16, 2022
When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.
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