Userpilot

APRIL 8, 2024

Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. This approach is becoming increasingly popular, even for the enterprise client. Word-of-mouth marketing relies on product virality and network effects. Did it come from the management or employees?

Analytic Tools 100

Analytic Tools Feedback Software Data Visualization Strategy 100

Intercom, Inc.

JULY 18, 2022

Our Co-founder and Chief Strategy Officer Des Traynor joins the 20VC podcast for a fascinating conversation with host Harry Stebbings. “Do we credibly believe the ROI of adding a new product is definitely greater than increasing the maturity and possibly the time by the going up market or whatever of the current thing we have.”

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Enterprise Startups Strategy Data Visualization 118

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. I came into a product marketing role from pre-sales.

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Product Marketing Marketing Customer Experience Differentiation 147

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

Data Visualization 124

Data Visualization Analytic Tools Marketing Customer Experience 124

Userpilot

OCTOBER 27, 2023

PLG for enterprise? TL;DR We define product-led growth (PLG) as a business strategy that uses the product to boost its own growth. As enterprise products tend to be complex, their value may be difficult to experience through free trials or freemium. What is product-led growth for enterprise customers?

Feedback Software 105

Feedback Software Embedded Analytics Analytic Tools Data Visualization 105

280 Group

OCTOBER 29, 2022

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

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User Testing Product Marketing Product Research Research Software 296

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

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Marketing Product Marketing Reporting Tools Healthcare 147

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

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Product Strategy Strategy User Testing Weak Development Team 114

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 125

Product Strategy Strategy User Testing Weak Development Team 125

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Sales-Led strategy: Sales-Centric Approach. For example.

Feedback Software 136

Feedback Software Analytic Tools Onboarding KPIs B2B 136

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Intercom, Inc.

OCTOBER 8, 2020

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

Spice Catalyst

FEBRUARY 20, 2024

In the article for small business, author Gwen Payne includes product management and product marketing. These updates encompass a range of strategies that can significantly benefit small enterprises in their online endeavors. This article delves into pivotal aspects…

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Product Marketing Marketing Product Management Product Manager 78

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. This approach not only enhances the usability of the product but also aligns its development with the real-world requirements of its users, making it more likely to succeed in the market.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Mironov Consulting

DECEMBER 5, 2023

  (For fun, let’s call those things strategies.)   But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.    (And the 9000 things we won’t do.)  ” What To Do?

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Data Visualization Strategy Artificial Inteligence Weak Development Team 78

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Mixpanel

MAY 2, 2023

But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). Traditional marketing analytics tools were built for just the web, but marketing channels have evolved.

Data Visualization 119

Data Visualization Analytic Tools Embedded Analytics Marketing 119

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success. You save time and money.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

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Data Visualization User Testing Research Software Marketing 182

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

The Product Coalition

DECEMBER 11, 2023

In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap. When your explanations about how crafting a good strategy takes time don’t work, you know it’s time to do something else.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

Intercom, Inc.

MAY 13, 2021

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. These evolving demands from enterprise customers bring with them different skillsets customer success managers need to hone.

User Testing 177

User Testing Customer Feedback Customer Experience Strategy 177

Business of Software Conference

SEPTEMBER 1, 2022

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Can we test the market without committing to build a significant new product? What do they want? Will they be prepared to pay more?

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

ProductPlan

MAY 10, 2022

Large organizations respond to this need through enterprise digital transformations. Here’s a look at enterprise digital transformations and how to make them successful given the added complexity of large businesses. How Digital Transformation is Different at Enterprise Organizations. What is a Digital Transformation?

Enterprise 52

Enterprise Analytic Tools Research Software Feedback Software 52

Gainsight

APRIL 15, 2022

In a world where SaaS and tech are transforming businesses with recurring revenue models and subscription-based products and services, even the most established enterprise players need to adapt. That’s because customer success is more than just a strategy, it is a philosophy. But this is more than just a revenue transformation. .

Enterprise 97

Enterprise Customer Experience Feedback Software Data Visualization 97

280 Group

FEBRUARY 20, 2020

In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the kind that can advance in their career rapidly. About the Author.

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Strategy Product Management Product Manager Weak Development Team 234

Mixpanel

JULY 22, 2021

Human37 helps you define, design, implement and activate your tailored and future-proof customer data strategy. In enterprise-grade organisations, however, this could become a monumental challenge. Why product analytics is hard in enterprise organisations. But why is that? The reason for that? But they’re still there.

Analytic Tools 95

Analytic Tools Data Visualization Enterprise Customer Feedback 95

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

ProductPlan

FEBRUARY 23, 2023

ProductPlan customers have already taken the right step by investing in a purpose-built solution that helps them achieve a holistic view of their product strategy with dynamic roadmapping. In this webinar, Cameron Fitchett, Director of Product Marketing, and Arabella Friend, Sr.

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Enterprise Webinar Idea Management Vision 52