Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Business of Software Conference

SEPTEMBER 1, 2022

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Positioning. Source: StoreLeads pic.twitter.com/Bv8L2tEDmR — Gil Greenberg (@gilgNYC) July 28, 2022.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 105

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

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Positioning Feedback Software Product Management Product Manager 52

Gainsight

MAY 31, 2023

Gainsight CS and Gainsight Digital Hub (formerly inSided), have earned awards in several categories from leader in Community, Experience Management, Momentum, Enterprise, Mid-Market, and Best Relationship. Here’s what customers had to say about Gainsight Digital Hub: “inSided has undoubtedly changed our community strategy for the better.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Intercom, Inc.

MAY 13, 2021

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. These evolving demands from enterprise customers bring with them different skillsets customer success managers need to hone.

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User Testing Customer Feedback Customer Experience Strategy 177

Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

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Strategy User Testing Technical Review Software Review 212

Gainsight

APRIL 15, 2022

In a world where SaaS and tech are transforming businesses with recurring revenue models and subscription-based products and services, even the most established enterprise players need to adapt. Ideally, customer success will be represented in the C-suite by a Chief Customer Officer (CCO), or an equivalent position. .

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Enterprise Customer Experience Feedback Software Data Visualization 97

Product Management University

FEBRUARY 12, 2024

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” The Most Basic Rule of Product Positioning 3.

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Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Alchemer Mobile

SEPTEMBER 3, 2020

We’ve been in this global crisis for long enough that most enterprises have gained enough of an understanding of what’s going on so they can stop treading water and start swimming toward the future. We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world.

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Travel Feedback Software Research Software Data Visualization 246

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Qualtrics provides enterprises with advanced survey capabilities and analytics to drive product differentiation and user satisfaction through deep insights. Usepilot’s integrations.

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Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

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Data Visualization User Testing Research Software Feedback Software 388

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product.

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Product launches Strategy User Testing Product Research 111

Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. How to build a good user adoption strategy If you’re clueless about the adoption process in your company. Then you need to build an effective user adoption strategy that works. Lay out a customer journey map.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Weak Development Team Product Strategy Strategy Development 130

Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. How to build a good user adoption strategy If you’re clueless about the adoption process in your company. Then you need to build an effective user adoption strategy that works. Lay out a customer journey map.

Analytic Tools 91

Analytic Tools Feedback Software Research Software Data Visualization 91

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

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User Testing Research Software Feedback Software Strategy 78

Gainsight

OCTOBER 27, 2022

Learn how customer, community, and product-led strategies can build long-term, efficient growth. Now more than ever, organizations of all sizes are looking to their customer base to fuel their growth strategies through renewals, expansion, and advocacy. . The Unbeatable Product Engagement Strategy to Support Worldwide Growth.

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Strategy Data Visualization Customer Feedback Customer Experience 52

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Portfolio and product strategy. Preparing for the C-Suite.

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User Testing Customer Feedback Product Research Customer Experience 221

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Emerge Insights

JULY 24, 2019

Emerge, a Digital Agency in Portland, OR, is positioned highly for Ability to Deliver in the Leaders Matrix in Clutch’s 2019 independent evaluation that compares enterprise mobile application capabilities across consulting firms, agencies and systems integrators. Emerge […].

Enterprise 53

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The Product Coalition

FEBRUARY 15, 2024

A recent study by Gartner revealed that more than 80% of enterprises will have used Generative AI APIs or deployed Generative AI-enabled applications by 2026, highlighting its potential to transform various functions. The implications for business process automation are profound.

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Generative AI Data Visualization Reporting Tools Research Software 123

Userpilot

APRIL 26, 2022

As different customer segments adopt your product at different stages of its lifecycle, it is essential to select your product adoption strategies carefully. Before we dive into the strategies to drive adoption, let’s see what metrics you should measure to evaluate their success. 5 strategies to drive product adoption in SaaS.

Analytic Tools 98

Analytic Tools Research Software Onboarding KPIs Data Visualization 98

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.    (Agilists state this in the positive: “start less, finish more.”)

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

The Product Coalition

JANUARY 27, 2024

As software builders, we are uniquely positioned to influence this environmental trajectory. This strategy is most effective in data centers and cloud environments, as it increases the workload handled by each server, enhancing energy efficiency by reducing the number of servers needed.

Analytic Tools 151

Analytic Tools Research Software Reporting Tools Software Review 151

Product Management University

NOVEMBER 14, 2022

For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). Here’s the difference. healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

The Product Coalition

MARCH 3, 2024

Why do enterprises need to predict customer behavior? Here’s why customer behavior prediction has become a game-changer for enterprises: Right segmentation for audiences: Gone are the days of mass marketing blasts. Enhanced brand perception : Personalized experiences foster positive brand sentiment and advocacy.

Data Visualization 133

Data Visualization Analytic Tools Marketing Customer Experience 133

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Modus Create

SEPTEMBER 19, 2023

He has a track record of partnering with global enterprises to build, deploy, and support superior digital experiences. He developed effective sales and marketing initiatives, directed digital strategy, and identified opportunities for revenue growth.

Reporting Tools 106

Reporting Tools Leadership Enterprise Consulting 106

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Product Innovation Educators

APRIL 15, 2024

After I left Amazon, one of my key clients was the Gates Foundation, and Greg Widmyer told me, “You do a really nice job taking the little strategies, inserts, and mechanisms from Amazon and delicately implementing them and influencing our work. I think you ought to write a book about it.”

User Testing 114

User Testing Product Management Product Manager Product Research 114

Lenny Rachitsky

APRIL 18, 2024

Beware of “tar pit ideas”: ideas that receive initial positive feedback but may lead to long-term challenges. However, despite the positive feedback and validation, they can become difficult to pivot away from once their limitations become apparent. But if there are still untapped ideas, persevere and try them first.

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Startups Feedback Software Crowdsource Customer Feedback 78

The Product Coalition

MARCH 18, 2022

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. If you have an SMB or enterprise sales motion, deal win rates are another vital indicator. They’re also voluntary.

Customer Experience 201

Customer Experience Onboarding KPIs User Testing Customer Feedback 201

PMLesson's Ace the PM Interview

MAY 4, 2020

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. To add some color to this picture, two product managers from different fields–an enterprise PM from IBM and a consumer PM from Google–share a typical day in their lives. Here's a snapshot of my day.

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User Testing Enterprise Data Visualization Product Research 52

Userpilot

APRIL 22, 2024

But what strategies work? Sending in-app surveys to gather relevant feedback and iterate your strategy. Key metrics to measure the impact of your customer success strategy include LTV, CSAT, NPS , churn rate, and retention rate. Encouraging referrals and reviews to expand word-of-mouth. Welcome survey example.

Analytic Tools 92

Analytic Tools Feedback Software Research Software Customer Experience 92