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A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. You have experience leading productlaunches, from crafting messaging to managing the launch tactics.
While there is much collateral available on the strategy of new customer acquisition, implementing that strategy takes a concerted effort within the organization to ensure that new productlaunches are successful and the target growth rate is achieved. Determine if the product concept solves biggest problems that customers face.
Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, whitepapers, and other mediums. Product marketing doesn’t end when the product goes to market.
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