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Crafting a go-to-market strategy for enterprise product management

Mind the Product

This article delves into the distinct challenges and essential strategies for a successful Go-to-Market (GTM) approach within the enterprise domain. By highlighting the intricate buying journey in Read more » The post Crafting a go-to-market strategy for enterprise product management appeared first on Mind the Product.

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Why product management in the enterprise is different

Mind the Product

In this guest post, Hazel Raoult delves into the key differences for product managers working in enterprise businesses. [.] Read more » The post Why product management in the enterprise is different appeared first on Mind the Product.

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Navigating product management: Startup, SME and Enterprise

Mind the Product

In this Prioritised member session, Product Leader and Director of the Association of Product Professionals, Anthony Murphy, shares key insights into dealing with product in organisations at different stages, from startups to large enterprises.

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Key Differences Between the Role of a Product Manager in Startups vs. Large Enterprises

Product Management Unpacked

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. Product Management at a Startup .

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Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. What to do if your sample size isn’t big enough for statistical significance (a common situation in the early days of a product and for enterprise products in general). And much more!

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Enterprise B2B product management by Jason Knight

Mind the Product

In this ProductTak talk, Product Director Jason Knight provides some insight into enterprise product management for B2B companies, specifically startups and scale-ups selling products to large companies. [.]

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SUNDAY REWIND: Product management career resilience

Mind the Product

This week’s Sunday Rewind takes us back to 2016 and an early ProductTank talk on how to survive in an enterprise environment from Randy Silver, then a Head of Product at HSBC. Read more » The post SUNDAY REWIND: Product management career resilience appeared first on Mind the Product.

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Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan

Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.

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Social Collaborative Management: Harnessing the Power of the Many

Speaker: Peter Taylor, Speaker & Author of The Lazy Project Manager

Social Collaborative Management is a non-traditional way of organising these endeavours and managing performance and progress. Social Collaborative Management aims at delivering, at the enterprise level, a common goal for the business while harnessing the performance advantages of a collaborative community.