Mind the Product
MARCH 26, 2024
This article delves into the distinct challenges and essential strategies for a successful Go-to-Market (GTM) approach within the enterprise domain. By highlighting the intricate buying journey in Read more » The post Crafting a go-to-market strategy for enterprise product management appeared first on Mind the Product.
ProductBoard
APRIL 11, 2024
A product strategy is a high-level plan for keeping your team aligned and working on the right things. In the absence of a strong strategy, product leaders risk wasting development resources, launching the wrong products and features, and losing the faith of customers.
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Mironov Consulting
JANUARY 24, 2024
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on. Why is this so critical to Product Management and the larger maker organization?
The Product Coalition
NOVEMBER 13, 2023
The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.
The Product Coalition
DECEMBER 4, 2023
The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.
Melissa Perri
JANUARY 4, 2020
I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."
The Product Coalition
JANUARY 27, 2024
In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. The ideal customer profile is big enterprise deals.
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