Enterprise Sales Training Startups Strategy 
Business of Software Conference
NOVEMBER 30, 2020
April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. And we’re a tiny little startup, some of those things look really expensive. Now I’m a startup. So I’m a little startup in the sales enablement space.
Intercom, Inc.
JANUARY 16, 2019
Most users view a product only through the lens of their own use, not through the needs and habits of all the users in their enterprise (which is a view someone at the top, such as a Chief Information Officer, is more likely to have). This is not to say that bottom-up adoption is bad strategy; quite the opposite.
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Intercom, Inc.
APRIL 4, 2019
Yes, Slack started off with no sales team. But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. Yes, Dropbox started off with no traditional sales team. But when it came to selling Dropbox Enterprise, it added several. How to bring formal sales into a growing startup.
The Product Coalition
FEBRUARY 26, 2022
Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. Some startups adopt this strategy to fool investors.
Intercom, Inc.
JULY 5, 2018
Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. Do you have the right go-to-market strategy? Do you have the right product?
Intercom, Inc.
JULY 5, 2018
Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. Do you have the right go-to-market strategy? Do you have the right product?
Business of Software Conference
NOVEMBER 28, 2019
From generating good leads, to spotting good sales people and how to motivate them to be better. or a consultant or thinking about doing a startup? Stopped off at McKinsey along the way doing Tech strategy. I’ve never worked in sales. And never had any sales training. Which is more recent 2012 to 2018.
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