Why building for enterprises may seem like feeding an elephant?

The Product Coalition

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product.

The ABCs of Product – Melissa Perri on The Product Experience

Mind the Product

So when we got her on the line, we covered everything… including Japanese deployment strategies, Marmite and peanut butter, product leadership and team organisation, how companies scale, how to pick the right environment for you, and even her new book, Escaping the Build Trap.

Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now!

How important is product management for your startup?

The Product Coalition

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups.

7 Potent Business Benefits Of Adopting A DevOps Strategy


DevOps has become the latest industry buzzword and we are witnessing its widespread adoption, both in startups as well as in enterprise-level businesses. The post 7 Potent Business Benefits Of Adopting A DevOps Strategy appeared first on Arkenea.

Required reading for marketplace startups: The 20 best essays

Andrew Chen

The current generation of marketplace startups has been incredibly successful. We look at a lot of marketplace startups at Andreessen Horowitz @a16z – and we fund a lot of them! Product strategy for marketplaces.

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. They share their winning sales strategies and the lessons they’ve learned scaling sales.

Innovation is Broken by Janice Fraser

Mind the Product

This is why every enterprise organisation is trying to innovate through innovation labs, accelerators, incubators, digital transformation programs, 20% time, and more. Unlike startups these inside entrepreneurs aren’t starting from zero – they have a core company they can leverage.

What you should consider when developing a product strategy


This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

Growing startups and evaluating startups share common skills. Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. Startups aren’t spreadsheets.

Define the Formula that Drives the Business

Product Management Lessons from the Trenches

Focusing on what matters most and why is a critical key to success for any business/product and this intense focus is ever more important in a startup with limited resources and where time to market is a matter of life and death for the company.

Same but Different: Launching Products at an Established Company

Mind the Product

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). But what if you don’t work for a startup? With that in mind, launch planning might include one strategy for existing customers, and one for new customer acquisition. Is the process different if you’re a product manager in an established organisation, where products have already been launched? The answer is yes…and no!

How to build, manage and scale a sales team – 12 strategies from the experts

Inside Intercom

Most users view a product only through the lens of their own use, not through the needs and habits of all the users in their enterprise (which is a view someone at the top, such as a Chief Information Officer, is more likely to have).

4 key steps towards a growth engine strategy

Product Warrior

Reviewing product strategy to design a growth engine for established business is a common ask of product leadership, although few businesses achieve it. The result is the enterprise typically believes its own hype and the limits within the business are not well understood.

Lean Mean Product Machine – Dan Olsen on The Product Experience

Mind the Product

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup.

Lawrence of Arabia, the Original Agile Disruptor, Had Sore Feet

The Product Coalition

… And what that means for startups and innovators today [We were] just sentient puppets on God’s stage: indeed, our taskmaster was merciless, merciless, so long as our bruised feet could stagger forward on the road … so very brief and sore was life with us. Startups, though, are vaporous?—?they

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For Black Ops, a few chatbots created a reputation. Listening to customers made it a business.


By 2015, Matthew Black was a veteran of the startup world. On selling into the enterprise. Chatbots might seem like a pretty widespread piece of technology, but in the cautious enterprise space sometimes Black Ops gets resistance from companies who only see risk. As a certified Mixpanel partner, Black Ops is able to help with strategic support in building out a chatbot strategy and implementation.

Your Teams Don’t Talk with Customers Enough?—?Here is an Easy Fix

Product Management Lessons from the Trenches

Reaching enterprise B2B users may require you to expose a message in your app/on your site. Here is an Easy Fix was originally published in Product Management Lessons from the Startup Trenches on Medium, where people are continuing the conversation by highlighting and responding to this story.

How Atlassian built a $20 billion dollar company with no sales team

Inside Intercom

When you think about how “traditional” enterprise-focused firms – think Microsoft, Oracle and IBM – sell software, it usually follows a well trodden formula: negotiations, long sales cycles and a “checklist” of features demanded by decision makers who seldom use the products they buy.

The Model Market Fit Threshold & What it Means for Your Growth Strategy

Brian Balfour

These are typically products built for enterprise customers like ServiceNow. For example, if you are a SaaS startup and this variable comes out to 50%+ then you should be worried. This is part five in a series about 4 Frameworks To Grow To $100M+.

Good Enough

Tyner Blain

With the current mind share enjoyed by Lean Startup and minimally viable products (MVP), there is far too much shallow analysis from people jumping on the bandwagon of good ideas without fully understanding the ideas.

How great Product Managers deal with technical debt

The Product Coalition

Nobody’s ever received a call from a big enterprise customer asking if your team is planning on moving towards more of a microservices architecture anytime soon. technical-debt software-development startup product-management entrepreneurship

Forget about Growth. Here’s the Metric that Really Matters.


This can manifest itself in negative online reviews, poor recommendations, or even industry headlines in an enterprise setting. The final reason is that these churn-inducing behaviors can inform your product strategy. Product Management Product Strategy

Survivorship bias & product development: are we making irrational decisions?

The Product Coalition

So it’s no wonder that for the past few months, during my morning commute, I have been methodically listening through hundreds of podcasts on some of the most successful startup stories out there. design user-research startup product-management entrepreneur

Product to Product: Hotjar’s Marc Von Brockdorff on freemium pricing models


They’re a startup success story that you don’t hear too often. The problem back then, however, was that most of these tools were actually geared towards the enterprise market. We suddenly took something that was super enterprise and made it available to anyone, really.

How to build a billion dollar sales team like Stripe

Inside Intercom

But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. But when it came to selling Dropbox Enterprise, it added several. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases.

The 6 Conferences every Mobile PM Should Attend [Plus Free Tickets]

The Product Coalition

With that evolution, also comes an evolution in management, UX, and development strategies, which are still changing as we speak. MWC’s keynote speakers (hailing mostly from massive enterprise brands) are simply visionaries.

Top questions asked by entrepreneurs around the world?—?Part 1

Radical Product

Consequently, you can apply product tools (Vision, Strategy, Roadmap, Execution and Measurement) to any product you’re building, to create change more effectively. Don’t fall prey to setting your measurement strategy based on how investors or popular metrics might define “traction”.

Top App Development Agencies 2018–2019

The Product Coalition

Motto: We help brands & enterprises prepare for a future dominated by post-PC technologies Customer quotes: “Everything they’ve delivered so far has been very polished. On top of that, it offers digital design, development and branding strategy development.

Close.io CEO Steli Efti on the rights and wrongs of lead qualification

Inside Intercom

Steli is the CEO of Close.io , an inside sales CRM that helps startups and SMBs generate high-quality leads and close more deals. blog , books on everything from product demos to outbound sales, and the Startup Chat podcast that he co-hosts with Hiten Shah. What we do at Close is very simple: we have built a CRM for startups and SMBs focused on teams that are doing predominantly inside sales. Podcast Sales & Marketing business lead qualification leads sales strategy

Emergence Capital’s Doug Landis on telling stories that sell

Inside Intercom

Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. I continue to do what I love doing, which is helping startups figure out how to build and grow. Do you have the right go-to-market strategy?

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25 must-read product management articles


Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. What’s most critical to the success of a startup? Dear PMs, it’s time to rethink agile at enterprise startups.

Selling Vs. Learning

Mironov Consulting

The most frequent response from enterprise product managers is “Of course! When an enterprise sales teams pulls a product manager into a customer meeting, it’s to address a very narrow issue on a specific deal.

Critical Customer Touchpoints for a Successful Product Launch

Mind the Product

For example, once when I was working on a CRM product, an enterprise customer told me that he wanted me to restrict usage of his CRM to his office premises. The strategy to ignore customer-specific solutions and instead find the problems evident in them works best for the product.

Sales Hacker’s Max Altschuler on selling more with less

Inside Intercom

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. Today, Max is the CEO of Sales Hacker: a global conference, event series, and an online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales.

Top 10 Mobile UX Agencies in 2018-2019


The Muze team solves complex problems in a fast bootstrap method that can suit startups and early stage companies while achieving easy to use and engaging digital products. This agency has worked with clients from startups to Fortune 500 companies.

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Nulab Drinking Code: Product Management & Leadership


This time, our meetup theme was “Product Management, Strategy & Leadership” and it was a great pleasure for us to host our invited speakers: Jay Fong, Product Strategy Lead ( honestbee Singapore ). Giom Duquesnay, Enterprise Agile Coach ( Giom Consulting ).

CH 15: Conclusion — The Future of SaaS is the Personalized Product Experience


CH 14: Three Pillars that Support a Successful Product-led GTM Strategy It should come as no surprise that digital transformation is impacting every aspect of our society. Many of today’s fastest-growing enterprise software companies are implementing product-led GTM strategies.

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Step-by-step guide to acquire new customers for your new product

The Product Coalition

Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right. While product launch is a good way to start thinking about the customer acquisition strategy, the work to acquire new customers has just started.

Still prioritizing features in a spreadsheet? Here’s why that should scare you.


While the loudest voices in the company and customer base are pressuring us to build their favorite feature ideas, other teams are deciding what to build based on criteria that support a cohesive strategy. What we’ve discovered is they all share these three core things: Deep customer understanding Clear product strategy Buy-in for the roadmap When companies and product teams have this framework at top of mind in everything they do, it paves the way to building truly excellent products.