10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. How the customer would like to buy the software (the biggest pitfall in my experience for enterprise products).

5 ways to employ AI in your enterprise web and mobile app strategy today

Emerge Insights

Getting started with AI can seem daunting for product teams that want to leverage AI in their enterprise applications. The post 5 ways to employ AI in your enterprise web and mobile app strategy today appeared first on EMERGE | Digital Product Agency.

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Organizing & Managing Information Security in Product Enterprises

Spice Catalyst

Hardly a day passes without reading about a data breach/ cyber attack in some business enterprise or the other. Hardly a day passes without reading about a data breach/ cyber attack in some business enterprise or the other.

Organizing the Corporate Performance Management Function in Product Enterprises

Spice Catalyst

We have already seen the strategic role of IT in the business functions of an enterprise. As enterprises embrace decentralized operations in different geographical regions, many business support functions move closer to local decision-makers.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have?

Portland, 4 Dec: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Host: Product Tank Portland. When: Tuesday, 4 December, 6-8pm. Where: Customer.IO , 921 SW Washington St. Suite 820, Portland.

Emerge named Global Leader in the 2019 Clutch Leaders Matrix for Enterprise App Development Companies

Emerge Insights

Emerge, a Digital Agency in Portland, OR, is positioned highly for Ability to Deliver in the Leaders Matrix in Clutch’s 2019 independent evaluation that compares enterprise mobile application capabilities across consulting firms, agencies and systems integrators. Enterprise Insights News

Hiring Enterprise Sales Teams Ahead of Product/Market Fit

The Product Coalition

First, let’s recapping the basics of why we hire enterprise sales teams and what they do. 2] We train and reward enterprise salespeople for getting individual accounts to YES. Especially in the enterprise space, real market validation is painstaking and slower than we want.

How To Align Innovation Projects With Corporate Strategy


Unfortunately, we only rarely see a clear alignment between strategy and innovation. Enterprise Thought Leadership ManagementFrom our experience, nowadays most companies perform some sort of innovation activities.

Hassen Karaa – Building a Successful Enterprise Product: Think Beyond the Features

Mind the Product

Hassen and his team lead the strategy, roadmap, and delivery for Okta’s Access and Lifecycle Management line of products. Prior to Okta, Hassen was at Microsoft where he worked on various enterprise products. In this talk, Hassen tells the story of two enterprise products, of how critical integrations were to their respective failure and success (but not just in terms of features!), 4 key Principles for Enterprise Product Success.

Why building for enterprises may seem like feeding an elephant?

The Product Coalition

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product.

Software As A Promise: Balancing Trust and Strategy Builds a Foundation for Success

bpma ProductHub

by Davide Cis –In the world of Enterprise Software, our panelists presented strong arguments for what we will call “Software as a Promise (SaaP)”: a framework that product managers should adopt to engage clients and build products that customers will love.

Using Technology to Aid Your COVID-19 Back to Work Strategy

Emerge Insights

The post Using Technology to Aid Your COVID-19 Back to Work Strategy appeared first on EMERGE | Digital Product Agency. Data Analysis Enterprise Insights TechnologyThe media coverage of the pandemic has created so much uncertainty and misdirection that the general public has developed a considerable amount of confusion and mistrust. People are worried about their safety, and experiencing anxiety due to fear of the unknown and lack of planning.

Technographics: A new B2B tech-enabler for enterprises.


With advancement in technologies and infrastructure, enterprises are becoming client-centric hi-tech business houses. They are fully equipped with proactive and result oriented marketing strategies for their niche.

Why Enterprise Architects Need to Be Great Storytellers


Among those filling non-executive technical roles, enterprise architects, in particular, must be able to speak to a broad audience about a variety of topics. Challenges enterprise architects face. For enterprise architects, this presents a few challenges.

A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Todd Lombardo said, a roadmap is more about communicating your product strategy than it is about fixing features and dates.

Do You Measure Up? Metrics for Enterprise SaaS Product Managers


After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. The healthcare enterprise market, i.e., hospitals that employed many doctors and providers, who needed advanced technology for precision medical scribing—was hugely receptive and had the budget to purchase Google Glass enmasse. Gone are the days of selling “software in a box.”

The Best Fit for Scaling Agile: SAFe® vs. LeSS & Your Enterprise

Agile Velocity

SAFe ® is the most popular framework for enterprise-wide scaled Agile implementation. SAFe ® decomposes business strategies into initiatives, then features, then stories of work at the team level–no other scaling framework maps this pathway out as clearly.

Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now!

A Day in the Life of a Product Manager: Consumer and Enterprise

PMLesson's Ace the PM Interview

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. To add some color to this picture, two product managers from different fields–an enterprise PM from IBM and a consumer PM from Google–share a typical day in their lives.

Top Strategies to Advance Your Product Management Career Rapidly – Part 5

280 Group

In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the kind that can advance in their career rapidly.

Making Fact Based Decision, Enterprise-wide

Spice Catalyst

The ABCs of Product – Melissa Perri on The Product Experience

Mind the Product

So when we got her on the line, we covered everything… including Japanese deployment strategies, Marmite and peanut butter, product leadership and team organisation, how companies scale, how to pick the right environment for you, and even her new book, Escaping the Build Trap.

6 Product Positioning Strategies Misconceptions in a SaaS Business (and What You Can Do About Them)


When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. April Dunford’s book on Product positioning strategies.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

Roadmaps aren’t inherently bad… in fact, they can be a remarkably effective tool for communicating product strategy! That they form part of the strategy and therefore should be codified. These are outcome-based goals that are tied to your company strategy.

Progressive Web Apps vs. Native Apps: Determining the mobile strategy that’s right for you

Emerge Insights

A product owner launching an enterprise application has a multitude of device platforms to consider. The post Progressive Web Apps vs. Native Apps: Determining the mobile strategy that’s right for you appeared first on EMERGE | Digital Product Agency. Enterprise Insights TechnologyThere are native phone apps for iOS and Android, a responsive web application, and potentially even Mac, Windows, and Linux desktop applications.

Product Pricing (1/4): The Team

The Product Coalition

pricing-strategy product-management marketing startup enterprise-technologyAs a critical feature of product positioning, pricing requires the right cross-functional team to discover, define, and execute well. Continue reading on ProductCoalition.com ».

A Primer on Business Strategy From Hamilton Helmer's 7 Powers

Sachin Rekhi

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business.

How to Master Innovation (without the) Labs

Mind the Product

Business Strategy Enterprise Product Management Guest Post Product Development Process Product Management Skills Experimentation Innovation innovation labs Metrics product management rpdouct innovation

How pricing strategy helps shape your entire business model

Inside Intercom

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. Here, we examine the pricing strategy continuum, and how the different price points relate to all aspects of your business model.

Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees”

Agile Velocity

In the first couple sentences of “Agile Integration: The Blueprint for Enterprise Architecture,” a recently released report by Red Hat, the authors write: “Business success is increasingly based on your ability to react to change.

Meeting the Challenge of Rebuilding a Legacy Product

Mind the Product

Business Strategy Enterprise Product Management Product Management Skills Product Strategy Mvp product management rebuilding legacy roadmap Stakeholder ManagementFor the last 18 months our team has been working to rebuild an existing system using entirely new technologies, methodologies, and a new development team. My company, Hindawi, developed a platform in the mid 2000s to allow academics to peer review academic papers online.

How to Create a Strong End-to-End Strategy for IoT Products

Daniel Elizalde IoT Blog

I recently spoke at the Enterprise IoT Summit in Austin, Texas. It was a great event that brought together IoT thought leaders from around the country, as well as product and business leaders from companies working on industrial and enterprise IoT applications.

Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. Let’s look at some of the factors you need to consider when planning for enterprise software products rather than consumer products.

B2C 130

Building C-Level Support for a Software Compliance Analytics Strategy


Organizations considering a software compliance analytics strategy should keep this in mind as they seek to build consensus for a program. Unlike traditional enterprise software projects, the engineering and product management organization can be the toughest to sell on compliance.

Starter KPIs for B2B/Enterprise

Mironov Consulting

But I find they don’t map well to enterprise companies. Enterprise sales cycles are 6-18 months, with dozens of touches and contributions from every department. Also, in most enterprise sales, buyers and users are different people.

Innovation is Broken by Janice Fraser

Mind the Product

This is why every enterprise organisation is trying to innovate through innovation labs, accelerators, incubators, digital transformation programs, 20% time, and more. What is the point of innovation?

7 Potent Business Benefits Of Adopting A DevOps Strategy


DevOps has become the latest industry buzzword and we are witnessing its widespread adoption, both in startups as well as in enterprise-level businesses. The post 7 Potent Business Benefits Of Adopting A DevOps Strategy appeared first on Arkenea.

Demystifying Product Management’s Role in Pricing Strategy


When there’s no traditional cost of goods sold (COGS) to recoup, the pricing strategy for a SaaS product can go in a lot of different directions. Let’s dive into this complex conundrum, while taking a product management lens to the pricing strategy problem. Demystifying Product Management’s Role in Pricing Strategy. Myth #1: Product management owns the pricing strategy. Just like product strategy and roadmapping , pricing should be a collaborative effort.

From objectives to roadmap, the strategy behind product development?—?Part I: A data driven…

The Product Coalition

From objectives to roadmap, the strategy behind product development?—?Part Objectives key results (OKR) is a popular management strategy framework for defining and tracking objectives (goals) and their outcomes. From objectives to roadmap, the strategy behind product development?—?Part