Creating An Enterprise SaaS Marketing Strategy


How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely.

Application Modernization Guide for Enterprises

Modus Create

Create an organizational strategy for custom application development that ensures you are investing in custom applications that differentiate your organization from your competitors. The post Application Modernization Guide for Enterprises appeared first on Modus Create.


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Enterprise CS 401: Mature Your Foundational CS Strategies


Similarly, many enterprise organizations feel a sense of accomplishment once they have established a customer success team. After metric-based customer success strategies have been put in place, companies typically enjoy a meaningful increase in their net retention rate (NRR).

A summary of “Building Products for the Enterprise”

The Product Coalition

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. strategy?—?

Open Source is Quickly—and Rightfully— Becoming Enterprise’s First Choice

Open source is not just a community, it’s a movement. And while its popularity has, of course, existed for decades, its accelerating growth in today’s enterprise is unmistakable. Find out why enterprises are going all-in on their open source strategy.

Enterprise CS 101: Establishing Customer Success Quickly


In a world where SaaS and tech are transforming businesses with recurring revenue models and subscription-based products and services, even the most established enterprise players need to adapt. That’s because customer success is more than just a strategy, it is a philosophy. Batman.

Product In The Enterprise – Alicia Dixon on The Product Experience

Mind the Product

Working in an enterprise gets much less respect – but being successful in a large firm is no picnic. The post Product In The Enterprise – Alicia Dixon on The Product Experience appeared first on Mind the Product. Enterprise Product Management.

Enterprise CS 501: Optimize and Scale the Impact of CS


Let me start with a statement that might seem far-fetched: enterprise customer success organizations looking to optimize and scale as they mature can learn a lot from the best practices of Grammy-award winning R&B supergroup Silk Sonic. .

Enterprise CS 301: Measure Business Impact the Right Way


Similarly, establishing customer success (CS) at the enterprise level can be quite an exhilarating journey, both challenging and rewarding. To maximize the potential for customer success, you must implement strategies that proactively drive growth and revenue.

Enterprise UX Design: Make me think

The Product Coalition

Enterprise UX Design: Make Me Think “Don’t make me think” is a renowned mantra in the world of design, coined by Steve Krug. It’s essential to underline that the very nature of enterprise UX slightly differs from consumer UX. This isn’t necessarily true of enterprise products.

Democratizing AI for All: Transforming Your Operating Model to Support AI Adoption

Democratization puts AI into the hands of non-data scientists and makes artificial intelligence accessible to every area of an organization. With the emergence of enterprise AI platforms that automate and accelerate the lifecycle of an AI project, businesses can build, deploy, and manage AI applications to transform their products, services, and operations. But in order to reap the rewards that AI offers, it is essential that businesses first address how their organizations are set up, from their people to their processes. Democratizing AI through your organization requires more than just software. It may require changing your operation models and finding the right guidance to realize the full breadth of capabilities.

5 Steps to Evolve Newly Formed Enterprise Customer Success Teams


Still, enterprises have found a place for this newcomer function in helping customers realize value from products, churn less, and expand efficiently. Increasingly, enterprises are competing with SaaS startups focusing on after-sale customer success. Enterprises are large.

Role-Based Access Control (RBAC) in eG Enterprise

eG Innovations

How to Leverage Role-Based Access Control (RBAC) in eG Enterprise to Improve Security and IT Ops Efficiency. eG Enterprise is a single pane of glass that provides monitoring and oversight of every layer and tier of your IT infrastructure. RBAC in eG Enterprise: How it Helps?

10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. How the customer would like to buy the software (the biggest pitfall in my experience for enterprise products). I call this “building enterprise software while bypassing customer requirements at scale”. One of my favorite quotes about enterprise software is that “Enterprise software is about solving (seemingly) underwhelming problems … but at scale.”

7 Enterprise Mobility Acronyms You Need to Know

The Product Coalition

Enterprise Mobility in recent years has gained massive attention among big enterprises for security reasons and productivity. To understand enterprise mobility better, it is good to know some of the common acronyms used, which is growing at a rapid pace as the market is evolving.

The Democratization of Customer Success

Speaker: John Ragsdale, Vice President of Technology Research for TSIA

Join Vanilla Forums on June 22 at 12 EDT for a webinar led by TSIA’s distinguished vice president of technology research, John Ragsdale. Along with Adrian Speyer, Head of Community for Vanilla Forums, expect an in-depth conversation about the role of online customer communities in enabling the three critical charters of customer success: adoption, renewals, and expansion.

Go-To-Market Strategy – Best GTM Strategy Examples for SaaS


Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy.

Top 7 Insights from CS Unplugged: Enterprise Edition


Enterprise organizations are leading many of these operational innovations. And that’s why we were excited to get enterprise CS leaders together to talk about new developments in CS and trends for the future.

Data-Driven Strategy is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignSatnam Singh is the Chief Product Officer, tax and trade for Thomson Reuters.

Enterprise CS 201: Customer Success for Multi-Product Growth


As SaaS companies grow, it’s only natural for them to consider a multi-product strategy. The pressure to land-and-expand rises because a successful multi-product strategy typically relies on cross-selling to drive adoption. But CS in multi-product strategy doesn’t have to be daunting.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have?

Business Strategy vs. Product Strategy: What’s the Difference?


Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy.

Slack: A Product Led Growth Strategy Case

The Product Coalition

Ally opportunity: Common survival strategy in product-led growth is through partnership/ally with other best-of-breed products in the same segment or even other. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases.

Product Vision vs. Product Strategy


For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. This article will discuss why the best products require both vision and strategy and their codependent nature. Product strategy.

5 ways to employ AI in your enterprise web and mobile app strategy today

Emerge Insights

Getting started with AI can seem daunting for product teams that want to leverage AI in their enterprise applications. The post 5 ways to employ AI in your enterprise web and mobile app strategy today appeared first on EMERGE | Digital Product Agency. Enterprise Insights TechnologyArtificial Intelligence (AI) is changing the way users engage with digital products and the way businesses are delivering innovative experiences.

The key to making product analytics work in enterprise-level organisations


Human37 helps you define, design, implement and activate your tailored and future-proof customer data strategy. In enterprise-grade organisations, however, this could become a monumental challenge. Why product analytics is hard in enterprise organisations.

How To Align Innovation Projects With Corporate Strategy


Unfortunately, we only rarely see a clear alignment between strategy and innovation. Enterprise Thought Leadership ManagementFrom our experience, nowadays most companies perform some sort of innovation activities.

Hassen Karaa – Building a Successful Enterprise Product: Think Beyond the Features

Mind the Product

Hassen and his team lead the strategy, roadmap, and delivery for Okta’s Access and Lifecycle Management line of products. Prior to Okta, Hassen was at Microsoft where he worked on various enterprise products. In this talk, Hassen tells the story of two enterprise products, of how critical integrations were to their respective failure and success (but not just in terms of features!), 4 key Principles for Enterprise Product Success.

Do You Measure Up? Metrics for Enterprise SaaS Product Managers


After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. The healthcare enterprise market, i.e., hospitals that employed many doctors and providers, who needed advanced technology for precision medical scribing—was hugely receptive and had the budget to purchase Google Glass enmasse. Gone are the days of selling “software in a box.”

Portland, 4 Dec: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Thanks to Christoph Janz for this thoughtful picture (at left) and discussion about how consumer companies scale differently from SMB and enterprise companies. Featured Events Leadership Organizations Product Management Strategy consumer design enterprise experiments organizations product management software

Hiring Enterprise Sales Teams Ahead of Product/Market Fit

The Product Coalition

First, let’s recapping the basics of why we hire enterprise sales teams and what they do. 2] We train and reward enterprise salespeople for getting individual accounts to YES. Especially in the enterprise space, real market validation is painstaking and slower than we want.

Software As A Promise: Balancing Trust and Strategy Builds a Foundation for Success

bpma ProductHub

by Davide Cis –In the world of Enterprise Software, our panelists presented strong arguments for what we will call “Software as a Promise (SaaP)”: a framework that product managers should adopt to engage clients and build products that customers will love. SaaP captures concepts that Product Managers have been adopting directly or indirectly over the… Product Strategy

Technographics: A new B2B tech-enabler for enterprises.


With advancement in technologies and infrastructure, enterprises are becoming client-centric hi-tech business houses. They are fully equipped with proactive and result oriented marketing strategies for their niche.

Why building for enterprises may seem like feeding an elephant?

The Product Coalition

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. Much of this difference can be attributed to the buying behavior of the enterprises and the complexities arising out of the vastness of the enterprise process you are trying to fix.

AIOps Strategy and Management

eG Innovations

Establishing an AIOps Strategy in 3 Practical Steps. Enterprises that adopt AIOps are finding that their employees are more productive and spend more time on innovation when AIOps is freeing them from troubleshooting and other fire-fighting activities.

How to Determine the Best Approach to Building an Enterprise App & the True Cost of Ownership

Emerge Insights

Enterprise apps can be as complex as they are critical—making the stakes uncomfortably high. If your team is considering building a new, or replacing an existing enterprise mobile app, one of the first questions you are probably asking yourself is “how much does it cost to make our app?” The post How to Determine the Best Approach to Building an Enterprise App & the True Cost of Ownership appeared first on EMERGE | Digital Product Agency.

Applicatie Performance Monitoring staat centraal als Enterprise IT monitoring

eG Innovations

Applicatie Performance Monitoring is de strategie en uitvoering van het continu bewaken en volgen van de prestaties van bedrijfsapplicaties en de gebruikerservaring van eindgebruikers.