article thumbnail

Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

article thumbnail

Enterprise UX Design: Make me think

The Product Coalition

Enterprise UX Design: Make Me Think “Don’t make me think” is a renowned mantra in the world of design, coined by Steve Krug. It has served as a guiding principle in the world of design and UX for twenty years. It’s essential to underline that the very nature of enterprise UX slightly differs from consumer UX.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. UX User personas are like detailed maps that guide the development of a product to meet specific user needs. The challenge? Understanding the diverse needs of your potential users.

article thumbnail

UX Research: A Practical Guide to Insights, Budgeting, and Stakeholder Engagement

UX Planet

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. In any project, the user experience is paramount, and evolving this experience hinges on robust UX research. This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies.

article thumbnail

UX KPIs In SaaS: 10 Key UX KPIs That Product Managers Should Keep an Eye On

Userpilot

UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. So, if you’re a product manager looking to significantly improve your UX efforts and provide actionable insights to your UX team, read on!

article thumbnail

To modernize digital products, prioritize UX

Modus Create

When people talk about UX, they usually mean the front-end design and usability of a digital product. But a proper UX is also significantly impacted by choices made on the back-end — building a secure and scalable architecture that supports the experience your customers see. Technology leaders need to think about both.

article thumbnail

The Power of Product-Led Growth Strategies for Cultivating Advocates

The Product Coalition

Traditionally, SaaS products are notorious for being clunky, challenging to onboard onto, and lacking modern UI/UX best practices. How to Implement Product-led Growth There are a few things in mind if you are looking to implement product-led growth strategies for your product. I also love the example of Figma.