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The Importance of “Fan Building” for Companies: Successful Examples of Subculture and Entertainment (Part 2)

freshtrax

In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. Funny enough, I find this new way of engaging with fans in the entertainment and subculture area to be a trend that has been gaining strength in North America as well!

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Which Industry Is Right for You: What Product Managers Need To Know

The Product Coalition

Or what if your beloved entertainment space offered you a PM role to represent content creators? There are many reasonable answers, and it’d be dumb to try to name them all. About Me My name is Kasey, AKA J.X. Fu (pen name). After all, their industry (in their eyes) is “cool.”

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Fast Laughs?—?Netflix’s Attempt at Increasing User Engagement

The Product Coalition

Netflix's Attempt at Increasing User Engagement Short - form content is the next big thing in entertainment Photo by CardMapr on Unsplash The recent rise of short-form content has been nothing less than mind-boggling. The Chinese giant, Tiktok was the first one to implement the concept of short-form content on its platform.

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TEI 328: Getting started with Jobs-to-be-Done – with INDUSTRY and Mike Belsito

Product Innovation Educators

I am changing the name of the podcast to Product Mastery Now. The new name is coming soon. The logo will look the same—just the name is changing. . I’m choosing convenience or entertaining my friends. [18:39] I am changing the name of the podcast to Product Mastery Now. The new name is coming soon.

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The Attention Game: What it is and How to Play it

Amplitude

As the name implies, the Attention Game is about hooking your audience’s The Attention Game is about hooking your audience’s attention to maximize the length of time users spend in your product. offer a constant source of entertainment that keeps users in the app longer by encouraging them to either upload or watch new stories.

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Marketplace Thinking – Christopher Nheu on The Product Experience [Rebroadcast]

Mind the Product

While we’ve talked to lots of brilliant people, the original idea for the podcast wasn’t to focus on the big names of the product world ( Ken Norton , Melissa Perri , Josh Seiden , Theresa Torres , Dan Olsen , and Rich Mironov to name a few…) but to spotlight people who gave a great talk at their local ProductTank.

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3 Ways Brain Sabotages Your Copy

UX Planet

Lessons from 3H, Ogilvy, and Titanic I hope this story has at least entertained you so far. I explain some of our errors with neuroscience and psychology research (actual research, not ChatGPT) and discuss self-tested ways of preventing bad UX writing decisions.